Section b

• internal Stakeholders

  • Shareholders
  • employees
  • managers
• External stakeholders

  • customers
  • suppliers
  • local community
  • pressure groups
• shareholders and the degree they influence the business

  Invest their capital with expectations of returns
• Employees and the degree of influence

  serve exceptional service for customers and this is the backbone of McDonald’s as they contribute knowledge skills and effort to McDonald’s achieving their goals
• Managers and the degree of influence they possess

  Ensure achievement by providing guidance and setting targets and making decisions that impact overall performance
• Customers and the degree of influence they possess


  They purchase their products and services, understanding customer needs and preferences is essential for developing successful marketing strategies
• Suppliers


  Important role in mcdonalds supply chain as they provide raw materials, packaging and ingredients.

  building good relationships with suppliers allow consistent supply of quality goods
• Local community

  Can be directly impacted by McDonalds actions in terms of employment opportunities
• technologically factors affecting a business (McDonald’s)

  Self service- increase revenue as wait times reduced and more convenient for customers

  mcdonalds app- points for customers to save, customising orders, pick up food quickly therefore drives more sales

  lower waiting times and lower staff costs
• Non financial factors that contribute to businesses success

  Environmental- paper straws and vegetarian options show McDonald’s commitment to sustainability and creates a positive brand image and reputation

  customer satisfaction- providing good quality food/product and service
• non financial factor contributing to a businesses success

  Employee motivation- through reward schemes , free lunch and break food, employee of the month, bonuses etc
• Employees


  Individuals who work for McDonald's and are the backbone of the company. Their knowledge, skills, and effort are critical to the company's success.
• Contribute knowledge, skills, and effort


  Employees contribute to McDonald's success by sharing their knowledge and skills, and by putting in the necessary effort to accomplish tasks and achieve goals.
• External stakeholders


  Individuals, groups, or organizations that are affected by or have an interest in a business's operations, but do not have a formal relationship with the business.
• Customers


  Individuals or organizations that purchase goods or services from a business. They have a direct impact on a business's revenue and profitability.
• Suppliers


  Individuals or organizations that provide resources, such as raw materials or services, to a business. They play a critical role in a business's ability to produce and deliver its products or services.
• Local community


  The people and organizations that live and work in the area where a business operates. They can be affected by a business's activities and can also influence a business's reputation and success.
• how can McDonald’s maintain financial control

  • Financial policies
  • contracts and agreements with suppliers
• How does McDonald’s use financial policies to maintain financial control


  They monitor and analyze their expenses such as food and labour costs to ensure they are in line with their budget
• How does McDonald’s negotiate contracts and agreements with suppliers to maintain financial control

  To secure favourable pricing and terms for the products
• Venture capitalist

  • Levi roots reggae reggae sauce
  • dragons den members Invest 50k for 40% of his company
• How did a venture capitalist help Levi roots

  • Sold 40-50k bottles in Sainsbury’s a week rather then a year
  • launched more sauces and deals with domino’s and Morrisons sandwiches