Explanations for conformity

• Deutsch and Gerard proposed 2 explanations for conformity: informational social influence and normative social influence.
• What is informational social influence?


  Where people accept information from others as true
• what is normative social influence?

  Refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other group members
• give and example of normative social influence


  following a clothing brand
• give an example of informational social influence 


  following behaviour of other diners in a restaurant as to which knife and fork to use for which course