the preference of one sex for the member of the opposite sex who has certain qualities, preferred female strategy, quality over quantity (making choice)
ova are rarer than sperm and are energetically expensive, women make a greater investment of time
choice of wrong partner is more serious for women, choosy because they stand to lose if they invest resources in substandard partners
so they look for partners that can offer resources (food, territory, protection) ensuring her child will have a greater chance of survival and also pass these genes on too
attractive traits will be increased in the population over successive generations (runway process)
sexy sons hypothesis - female mates with desirable male, son inherits these characteristics and increased likelihood son will then mate in the future