media audience

• audience theorists

  • hall
  • bandura
  • gerbner
  • shirky
  • Jenkins
• audience key theories

  • reception theory
  • cultivation theory
  • hypodermic needle theory
  • end of audience
  • social learning theory
  • fandom
  • moral panic
• bandura - social learning theory 


  we learn through social interactions from what we see in media
• culmulation


  repetition of messages over time can influence media responses

  e.g repeated exposure to violence overtime desensitises a person
• moral panic - Cohen


  repeated messages can create public anxiety

  widespread public anxiety by something created by media that appears to threaten moral standards

  e.g mods and rockers 1960s
• UK Consumers group psychographics

  1. activators
  2. traditionalists
  3. achievers
  4. seekers
  5. pragmatics
  6. constrained
• young and rubicam psychographics

  1. mainstreamers
  2. aspirers
  3. suceeders
  4. resigned
  5. explorers
  6. strugglers
  7. reformers
• CAGES 


  Class

  Age

  Gender

  Ethnicity

  Sexuality
• GEARS

  Gender  

  Ethnicity  

  Age  

  Religion 

  Social-economic status