magazine/ newspaper

• cover line

  text around the main image with titles of articles
• main cover line

  bigger and bolder than normal cover line

  relates to the central image
• central image

  picture on front cover
• headline

  summarises the selling point
• strap line

  summarises the essence of the brand or issue

  similar to tagline/ slogan

  e.g nike "just do it"
• masthead


  title of magazine/newspaper
• covermount


  small gift/freebie attached to the front cover of a magazine
• slogan

  short phrase most companies use to stand out and make their brand recognisable
• stand first

  sentence after a headline and before an article begins

  it sells a feature article to the reader
• box out

  a coloured box behind text to make the text stand out
• anchorage

  brief info that comes from a coverline to give reader more info
• house style

  style of the magazine

  same fonts, colour, layout throughout issue
• screamer 


  brief parts of the text to grab attention

  often using question or exclamation marks on the magazine front cover
• puffs

  words or phrases on the cover of a magazine used to boost its status
• pugs

  short pieces of information placed on magazine covers.

  e.g cover price, issue number, barcode
• secondary lead

  a sneak preview of an inside article or story usually a picture
• sidebar


   a small section of text next to a longer article.

  A sidebar usually has information that relates to the main story beside it
• spread


  a story that covers more than one page
• splash


  lead story of paper
• tag


  using certain words of phrases to engage readers interest

  e.g new, exclusive
• by-line


  name of reporter
• cross head

   small headlines generally placed after five paragraphs.

  Each crosshead introduces a new or a different point in the story.
• kicker 


  story designed to stand out from rest of the page using different fonts

  main article
• lure

  usually a word or phrase that makes people read the inside the article