MIL

• Advantages of being a media and information literate individual

  • Improve quality of life
  • Greater political participation
  • Better economic opportunities
  • Improved learning environment
  • More cohesive social units
• Cognitive flexibility


  • Being open minded
• Economic opportunities


  • Embrace innovative thinking
  • Knowledgeable
  • Problem solving skills
  • Creativity nature
  • Innovation and collaboration mindset
  • Competitive
• Characteristics of people media

  • Articulate
  • Charismatic
  • Creative
  • Credible
  • Flexible
  • Interactive
  • Tech savvy
  • Updated
• Types of people media

  • Idea generators
  • Speakers
  • Users
• People in media


  People behind other forms of media and they use other form of media in disseminating info and imparting knowledge
• People as media


  They are the media themselves, serve as medium as other persons to learn and acquire knowledge
• People in media


  • Teachers
  • Radio commentators
  • Reporters
• Text


  Any media or product we wish to examine
• Text

  • Effortful to comprehend
  • Has limitations
  • Images can communicate everything at once
• With text, you can be a consumer and producer at the same time
• Types of text


  • Hypertext
  • Plain text / unformatted text
  • Formatted text
  • Text as visual
• Common file formats


  • txt
  • doc
  • rtf
  • pdf
  • ps
• Design principles and elements

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Advantages of text


  • Availability
  • Flexibility
  • Portability
  • User friendly
  • Economical
• Text lacks the inherent expressiveness of speech