6 contemporary approaches in marketing

• Goals - are generically for an achi or accomplishment for which certain efforts are put
• Objectives - are specific targets within the general goal. Object are time-related to achieve certain task.
• PERSON MARKETING-Entails endeavors aimed at cultivating the attention, interest, and preferences of a target market toward a celebrity or authority figure.
• PLACE MARKETING - A place branding attempts to exert a pull on customers to particular areas.
• CAUSE MARKETING - The identification and marketing of social issue, cause or idea to selected markets. It covers a broad sort of issues like literacy, physical fitness, preventing drunk-driving, etc.
• EVENT MARKETING - The marketing of sport, music festival, culture, charity and fair or concert activities to selected target markets. It consists of sponsorship by companies of different events.
• GREEN MARKETING - The process of selling products and/or services based on their environment benefits.