Your intuition isn't always right. In fact, sometimes it is exactly wrong, and we tend to grossly underestimate the dangers of false intuition.
Hindsight Bias
The "I-Knew-It-All-Along" phenomenon where if your idea about a person and their behavior turns out to be right, it reinforces your trust in your intuition, but if you're wrong, you probably won't even think about it again
Our intuitive sense more easily describes what just happened, than what will happen in the future.
We tend to be overconfident and perceive order in random events, which can lead to false assumptions.
Psychological research and the scientific method help us get around the problems of our own minds.
Operationalizing
Turning general questions into measurable, testable propositions
Theory
In science, a theory explains and organizes lots of different observations and predicts outcomes
Hypothesis
A testable prediction based on a theory
Replication is key in scientific research.
Case studies
Take an in-depth look at one individual, can't be replicated, run the risk of over-generalizing, but good at showing what CAN happen and framing questions for more extensive studies
Naturalistic observation
Researchers watch behavior in a natural environment without trying to manipulate or control the situation, good at describing behavior but limited in explaining it
Surveys and interviews
Good at accessing consciously held attitudes and beliefs, but how questions are phrased and who is asked can influence results
Correlation
A relationship between two traits or behaviors, but correlation does not imply causation
Experiments
Isolate different effects by manipulating an independent variable and keeping all other variables constant, need a control group and experimental group, can use double-blind procedures
Conducting an experiment
Come up with a question
2. Develop a testable hypothesis
3. Randomly assign participants to control and experimental groups
4. Measure the results and compare the groups
Psychological research is probably the best tool for understanding other people.