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PURCOM
Chapter 2: Thinking about Culture
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Cards (12)
Culture
- ongoing negotiation on learned beliefs, attitudes, values, and behaviors.
Culture Covers:
Nationality
Race
Ethnicity
Religion
Class
Gender
Region
Religion
Intercultural Communication
- between people with different cultural identities.
Other-focused orientation
- normal or standard one
Ethnocentrism
- superior to other cultures.
INTERCULTURAL COMMUNICATION COMPETENCE
– ability to communicate effectively and appropriately.
Cross
Cultural
Characteristics:
Context
Time
Conflict
Conflict
Management
Types of Context:
High
context - non verbal and contextual cues.
Low
context - verbal communication.
Types of Conflict:
Conflict as opportunity
- normal and useful
Conflict as destructive
- unnecessary and must be avoided.
Types of Conflict Management:
Dominating
Style - another to satisfy individual desires regardless of consequences.
Integrating
Style - open discussion about the conflict to reach a solution that satisfies everyone involved.
Compromising
Style - demands that everyone must give up something to reach a solution.
OBLIGING
STYLE – involve giving up one ' s position to satisfy another's.
AVOIDING
STYLE – People avoid the conflict entirely by failing to acknowledge its existence
Dimensions of
Culture
( Geert Hofstede )
Individualism
- independence
Collectivism
- interdependence
Low Power Distance
- equality
High Power Distance
- inequality
Masculinity
- men and women expected to do
Femininity
- quality of life
Uncertainty Avoidance
- threatened
Barriers to
Intercultural
Anxiety
ASSUMING SIMILARITY INSTEAD OF DIFFERENCES
Ethnocentrism
Stereotypes
Prejudice