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• 1. commerce


  The buying and selling of goods and services by businesses and consumers through an electronic medium
• Channels of distribution


  • The chain of intermediaries a product passes through from producer to final consumer
• Digital distribution


  The delivery or distribution of digital media content such as audio, video, TV, programs, films, e-books, and video games
• Physical distribution


  The activities that combine to achieve the efficient movement of finished products from the production operation to the consumer
• Integrated marketing mix


  • The key marketing decisions that complement each other and work together to give customers a consistent message about the product