Inglés

• Beautify

  • Beauty
  • Beautiful
• Behave

  • Behaviour
  • Behavioural
• Believe

  • Belief
  • Believable
• Empower

  • Empowerment
  • Empowered
• Enhance

  • Enhancement
  • Enhanced
• Expose

  • Exposure
  • Exposed
• Manipulate

  • Manipulation
  • Manipulative
• Measure

  • Measurement
  • Measurable
• Satisfy

  • Satisfaction
  • Satisfied
• Agree- disagree
• Brand ambassador


  An influencer who is paid to promote a brand over a long period of time
• Cause marketing


  Marketing strategies that promote a social cause rather than a product
• Influencer marketing


  Collaboration between brands and online influencers to market a product or service
• Neuromarketing


  The measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decisions
• Scarcity marketing


  Encouraging customers to buy something before it becomes unavailable or a discount disappears
• Collocations

  • Draw attention to
  • Gain insight
  • Innate response
  • Measurable impacts
  • Promote a cause
  • Take a stand
  • Track changes
  • Unattainable standards
  • Validate claims
• attainable- unattainable
• aware- unaware
• behave- misbehave
• competent- incompetent
• expensive- inexpensive
• famous- infamous
• load- unload
• lock- unlock
• realistic- unrealistic
• satisfaction- dissatisfaction
• significant- insignificant
• backlash- reacción violenta
• billboard- cartel
• consumer- consumidor
• cumbersome- torpe o pesado
• drawback- inconveniente
• household- familiar
• shifts- cambios
• pinpoint- precisar
• underscore- subrayar
• be on the verge of - estar al borde de
• word- of- mouth: de boca a boca
• anchoring- anclaje
• the decoy effect- el efecto señuelo