Marketing

• PRODUCTION CONCEPT -focuses on the internal potentials of the company and not

  based on the desires and needs of the market.
• SALES CONCEPT- refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the

  market. Failure to understand the needs and wants of customers is one of the risks of this concept. During the early 1930s most companies began to build their production facilities.
• MARKETING CONCEPT - is the philosophy that states that an organization must try hard to find

  out and satisfy the needs and wants of consumers while at the

  same time accomplishing the organizational goals.
• RELATIONSHIP CONCEPT -is an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers, and suppliers. This customer-driven marketing comes in the form of alliances and partnerships among manufacturers, retailers, and suppliers.
• SOCIETAL MARKETING CONCEPT- views that organizations must satisfy the needs of consumers in a manner that gives

  for society’s benefit. In generating marketing decisions for the organization, marketers should not forget the welfare of the society in general.
• CONTEMPORARY APPROACHES TO MARKETING

  -Marketing has evolved over time and underwent the

  consequent changes. The newer approaches, corresponding

  to the changing trends in the consumer’s buying behaviors,

  perceptions, and expectations about the products and

  services.
• non-profit -organization is a type of organization that does not earn

  profits for its owners.
• The following are the characteristics of a non-for-profit

  organization:

  1. Generate as much revenue as possible to support their

  causes.

  2. Compete with other organizations for donors’ pesos.

  3. Market to multiple publics.

  4. Often possess some degree of monopoly power in a

  given geographic area.
• Person Marketing -entails endeavors aimed at cultivating the attention, interest, and preferences of a target market toward a celebrity or

  authority figure. These celebrities could be real individuals or

  fictitious ones.
• Cause Marketing -Cause marketing is the identification and marketing of a social

  issue, cause or idea to selected target markets. It covers a

  broad sort of issues like literacy, physical fitness, awareness of

  child obesity, environmental protection, elimination of birth

  defects, child-abuse prevention, and preventing drunk-driving.
• Green marketing - refers to the process of selling products

  and/or services based on their environmental benefits.
• Event Marketing -Event marketing is the marketing of sport, culture,

  and charity activities to selected target markets.
• COST LEADERSHIP -This is a strategy primarily for achieving low-cost leadership

  among industry competitions.
• Differentiation -seeks to achieve superior product attributes and features

  that are different from industry competitors. This result

  pronounced consumers preference for the company’s

  products.
• FOCUSED - Efforts are concentrated on a relatively small but profitable market.

  The development of products and services primarily ensures that the

  needs and wants of this market are addressed and that satisfaction

  is provided.
• BASIC -Sales talking
• REACTIVE - Calling Card
• ACCOUNTABLE - Contact
• PROACTIVE- Feedback
• PARTNERSHIP- Loyalty