Dimension of Media and Information

• Text media disseminates information through media products
• Text is a simple and flexible format of presenting information or conveying ideas wether hand written, printed or displayed on the screen
• Hypertext - servesto link different electronic documents
• Unformatted text - fixed sized characters
• Formatted text - appearance can be changed
• Visual media - sources of data or information is in the form of visual presentation
• • Purpose of visual media: gain attention, create meaning, facilitate retention
• Audio media - media communication that uses audio or recordings to deliver and transfer information through the means of sound
• Audio - refers to a sound, especially recorded, transmitted, or produced
• Purpose of audio media: gives instruction or information, provides feedback, to personalize or customize
• Motion media is a form of media that has the apperance of moving text and graphics on a display
• Motion media is combined with audio, text, and/or interactive content to create multimedia
• Sources of motion information: personal, social media, media companies
• Manipulative media - loosely defined as any material, program, or application
• Manipulative media is use to formulate new information to aid learning through the use, analysis, evaluation, and production of interactive and hands on media
• consumer confusion - consumer cannot decide which product to buy due to varied offers
• crowd manipulation - manipulate the public by making them believe that there is a great demand for the product
• propaganda - advertising firm can release a commercial paid by politic candidate
• hoax - use to deceive the public
• multimedia is a computer information that can be presented through audio, video, and animation
• Evaluating and rating multimedia information: content, purpose/ application, and manner of presentation
• Characteristics of multimedia: electronic or digital, interactive, and dynamic
• electronic - multimedia is delivered electronically using various computer applications
• interactive - it responds to the audience's visual and auditory senses
• dynamic - it can be projected, played, recorded, and accessed using technology
• common visual media types: jpeg, png, gif, tiff, bmp