principles of design

• Balance


  The concept of visual equilibrium that reconciles opposing forces in a composition that results in visual stability
• Proportion


  The relative size & scale of the various elements in a design
• Emphasis


  An area or object within the artwork that draws attention & becomes a focal point
• Movement


  Used to create the look & feeling of action & to guide the viewer's eye throughout the work of art
• Unity


  Creates a sense of harmony & wholeness by using similar elements within the composition & placing them in a way that brings them all together
• Variety


  Refers to a way of combining visual elements to achieve intricate & complex relationship
• Rhythm


  Indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat