FC & FD

• Food distribution


  It is the ways and means by which food is made physically and economically available to population groups and individuals in communities.
• Food distribution


  It is the transfer of output from production and processing through multiple channels to places where food acquisition occurs in the consumer subsystem
• Food distributors


  provide a bridge between the people who produce food and those who sell it They assemble products from farmers and food manufacturers, then store them or transport them straight to different marketing channels.
• market channel


  is a set of practices necessary to transfer the ownership of goods from producer to consumer.
• True


  T or F: Food distribution could be affected by different factors such as trade and marketing, road infrastructures, transport facilities, and different food distribution policies on price control and import/ export. Calamities and manmade disasters also affect food distribution process.
• True


  T or F: In choosing marketing or distribution channels, cost, flexibility, and quick adaptation to changing markets and demand are usually the top factors the sellers consider.
• Intensive distribution 


  this channel allows the producer’s products to be stocked in major, mainstream outlets. This strategy is common for basic supplies, snack foods, magazines and soft drinks beverages.
• Selective distribution


  producers rely on a few intermediaries to carry their product. This strategy is commonly observed for more specialized goods that are carried through specialist dealers. For example, brands of craft tools, or large appliances would fall into this marketing channel.
• Exclusive distribution 


  producers select only very few intermediaries. Exclusive distribution is often characterized by exclusive dealing where the reseller carries only the producer’s products at the exclusion of other products. This strategy is typical of luxury goods retailers.
• Trade


  is the activity of buying, selling, or exchanging goods or services between people, firms, or countries.
• Transport


  is to transfer or deliver from one place to another.
• True


  T or F: Trade and Transport are very much dependent on one another in most circumstances.
• Trade


  is the connection between demand and supply
• Demand


  refers to how much product or service is desired by buyers.
• quantity demanded


  is the amount of a product people are willing to buy at a certain price.
• supply


  represents how much the market can offer.
• quantity supplied


  refers to the amount of a certain good producers are willing to supply when receiving a certain price
• Food trade 


  encompasses exchanges at different levels, including domestic (i.e., within and between rural and urban areas), regional, and international (i.e., import/export) which serve to bring food to consumers from the locations where it is produce
• Elements of food trade


  ________________ include the following: quality roads, cold chain during transportation and at the marketplace, import regulations, prices and price policies, among others
• Trade


  plays a critical role in achieving food security and nutritional targets.
• True


  T or F: Trade helps balance food deficits and surpluses, thus facilitating the availability of food and contributing to price stability.
• technical barriers to trade


  food labeling regulations are so-called
• Trade for nutrition 


  is designed to “improve the availability and access of the food supply through appropriate trade agreements and policies and endeavor to ensure that such agreements and policies do not have a negative impact on the right to adequate food in other countries”
• Market


  is a place where products are bought or sold. It is a medium through which a change of ownership of food occurs. Its function is to facilitate the movement of produce between producers and consumers.
• Marketing 


  means holding for sale or displaying for sale, offering for sale, selling, and delivering or placing on the market in any other form.
• Food marketing


  refers to all activities, actors, and related infrastructures and regulations around the physical sale of food (wholesaling, retailing, catering) 60 and its promotion (labeling, pricing, branding and advertising) (FAO, 2017).
• end consumer behavior


  Food marketing is about understanding the ____ ____ ____ – what their need is, how the product can meet that need, and what the appropriate positioning for the product (in terms of price or image) would be.
• True


  T or F: Importance of Food Marketing - It aids in food distribution specially to the poor.
• False


  T or F: Importance of Food Marketing - It does not contributes to economic growth and development (response to urbanization)
• False


  T or F: Importance of Food Marketing - It improves urban incomes
• True


  T or F: Importance of Food Marketing - It encourages market liberalization
• True


  T or F: Importance of Food Marketing - It encourages market liberalization
• False


  T or F: Importance of Food Marketing - It improves urban incomes
• Buying, Selling, Storage


  Echange functions
• Buying, Selling, Storage


  Exchange funtions
• Transportation, Processing, Standardization

  Physical functions
• Financing, Risk bearing, Market intelligence

  Facilitating functions
• Seller


  Product/service characteristics and features selected on basis of an understanding of customer needs and
• Buyer


  Exchange something of value in return for product/service benefits
• Satisfaction


  Product/service characteristics and features selected on basis of an understanding of customer needs (Seller) and Exchange something of value in return for product/service benefits (Buyer)