Lesson 6

• Soul-making - the deeper process known as the individual's expression through the arts, referring to the individual's psyche.
• Heidegger: 'The act of "poesis" (following Heidegger's use of the Greek word for poetry), is at the center of human existence. These creative activities can be best described as a death and rebirth of the soul or what James Hillman calls "soul-making."'
• Art fusion


  A product of industry and commercialism, where an artist collaborates with a brand/company to create a product that will benefit the artist, the company and society as a whole
• Transcreation


  A type of translation that also includes creation, or recreation. It means adapting a message from one language to another, while maintaining its intent, tone and context.
• Transcreation in arts


  • Changing the music to text, text to dance, dance to visual art, text to theatre and text to cinema
• Transcreation of Spider-Man in India

  • Peter Parker of New York is transformed into the dhoti-wearing Pavitr Prabhakar in Mumbai who fights evil monster in emblematic places like the Taj Mahal
• Transcreation is not limited to the way concepts are expressed or how foreign names are made more appetizing and easier to pronounce. Visual elements such as colors, shapes, and sizes are also necessary to be modified to cultural preferences.
• Transcreation of visual elements

  • In Europe, the background of the McDonald's logo is green rather than red, which elicit the idea of a healthier and more natural product
  • Qatar-based news agency Al Jazeera, which is known as Aj+ in western society. The two logos show a world of difference.
• Each society is conditioned by their language and culture. Therefore, each one has a lifestyle based on their customs, values, beliefs, or even more trivial things like entertainment preferences.
• Improvisation


  Creating or performing something spontaneously or without preparation, or making something functional from whatever is available
• Murphy's Law states that in any field of endeavor, anything that can go wrong will go wrong.
• Photorealism


  A term that was invented to refer to artist whose works depended for the most part on photographs. These artists would often project onto the canvas the images which would be replicated with precision and accuracy.
• Photorealism complicates realism by combining that which is real and which is not. Photorealism emphasizes the value of the tradition techniques of academic art again after years of spontaneous, accidental, and improvisational art techniques.
• Installation art


  A modern movement characterized by immersive, larger-than-life works of art, usually created for specific locations, enabling the artist to transform the space into a customized, interactive environment.
• Installation art

  • Immersive - This unique characteristicsentices the viewers' senses and invites them to experience the art from new and different perspectives
  • Large-scale - Most works are massive or large in scale. Their size engulfs the viewers and enables them to become completely immersed in this environment
  • Site-specific - artists plan it with certain sites already in mind, such as rooms in galleries, museums or outdoor spaces
• Installation art is influenced by different art movements, like Conceptualism, Dadaism, and Performance Arts. The innovation of installations has become a major component in modern art since 1960.
• Applied arts


  The application of artistic designs and decorations to everyday utilitarian objects to make them aesthetically pleasing, including industrial design, fashion design, furniture design, and commercial art.
• Industrial design


  A process of design applied to products that are to be manufactured through techniques of mass production, where the creative act of determining and defining a product's form and features takes place in advance of the physical act of making a product.
• Fashion

  
  

  It is defined as popular way of dressing at a particular time and place, and among a particular group of people. It is the art of applying design and aesthetics or natural beauty to clothing and accessories. Fashions designs are influenced by culture and social attitudes which has varied over time and place. Designers are tasked to come up with works that are original, flattering, and comfortable. They also consider who is likely to wear the garment and situations in which it will be worn.
• Furniture design


  A specialized field where function and aesthetics are brought together, where furniture not only adds function and space, but also style and personality.