Study

• The first step to achieving your goals is setting them.
• DYE – SENSITIZED SOLAR CELLS is a Marketing Plan presented to the Senior High School Department of Davao City National High School
• The marketing plan is in partial fulfillment of the requirements in Principles of Marketing
• The marketing plan is presented by Montecino, Vherly Jave O., Cabilan, John Mark, Pellano, Mesy O., Delideli, Anakim J., and Boyose, Mico Andrew from Grade 12 - Belo
• The marketing plan is submitted to Marilou Ompad, Principles of Marketing Teacher, in April 2024
• DYE-SENSITIZED SOLAR CELLS


  A product established as a partnership in April 2024 by three STEM students and four ABM students
• DYE-SENSITIZED SOLAR CELLS


  • The organization's primary objective is to research and develop sustainable solutions using Orange (citrus sinensis) peels and Guyabano (annona muricata) leaf extracts as sensitizers
  • The business is situated in Davao City National High School
• The Philippines is composed of three main island groups - Luzon, Visayas, and Mindanao, each facing its own set of energy challenges
• Despite being rich in natural resources, Mindanao struggles with frequent power outages, highlighting the urgent need for new approaches to address the energy shortfall and pave the way for a more reliable energy future in the region
• The growing worldwide interest in renewable energy has led to extensive studies on improving solar cell efficiency, offering promising solutions for meeting the rising demand for cleaner power sources
• Dye-Sensitized Solar Cells (DSSCs)


  An exciting and affordable option for meeting energy demands that use organic dyes to capture sunlight, imitating the way plants convert light into energy through photosynthesis
• DSSCs are changing the game in the solar energy sector with their adaptability, low cost of production, and ability to work effectively in low-light situations
• DSSCs provide a green and sustainable energy solution that can be incorporated into various structures and products, making solar power more accessible and practical for daily use
• Dye-Sensitized Solar Cells (DSSCs) are receiving a strong response from consumers, especially among those who value sustainability
• The unique use of Orange peels and Guyabano leaf extracts as sensitizers has made the product stand out in the renewable energy sector
• Awareness of the product is still limited to a specific group of people, and the company has not yet reached a wider audience
• There is a growing worldwide focus on sustainable energy solutions that is opening up a big opportunity for DSSCs
• The main hurdle the company faces is persuading the wider public about the viability and usefulness of the product, and tackling any worries about the effectiveness and longevity of DSSCs in comparison to standard solar panels
• The company's main goal in marketing is to make more people aware of and interested in their products
• The company plans to do this by showing how effective, affordable, and environmentally-friendly their DSSCs are, and by collaborating with eco-conscious groups and companies to help spread the word about the product
• The company's marketing approach focuses on using social media platforms to connect with a larger audience, crafting compelling content to inform people about the advantages of DSSCs and the distinct qualities of their product, and partnering with influential individuals and experts in the renewable energy industry to enhance the visibility of their message
• The company plans to start a big social media campaign, host webinars and workshops to teach people about DSSCs, collaborate with green businesses and organizations to promote their products, and focus on enhancing their product through research and development to stay competitive in the market
• Dye-Sensitized Solar Cells show great potential in addressing the energy issues in places like Mindanao, and it is suggested that the company concentrate on broadening their market, enhancing their product, and establishing key partnerships for a sustainable energy future and increased accessibility to solar power for all
• Trust


  Value from residential and business customers
• Size of this product's market

  • Number of homes
  • Population of business establishments
• Emerging trends supporting the items' relevance


  • Growing reliance on limited power supplies for daily usage
  • Need for creative, practical renewable power solutions
• DSSCs (Dye-Sensitized Solar Cells)


  Comprehensive solution offered by HUGESOLAR Company
• Features of DSSCs


  • More controlled, environmentally friendly, and convenient power use
  • Innovative environment enabler
  • Technologically flexible energy source
• The market situation for DSSCs (De-Sensitized Solar Cells) is influenced by several key factors
• Solar energy market


  • Witnessing significant growth due to environmental concerns and government incentives
• DSSCs


  • Face competition from other solar cell technologies
  • Stand out for their flexibility and suitability for indoor and low-light conditions
  • Research and development efforts focus on enhancing efficiency and stability
• Government policies


  • Tax credits and renewable energy mandates impact market demand
• Consumer awareness of DSSCs remains relatively low, necessitating effective marketing strategies
• Identifying target audiences


  • Based on demographic and psychographic factors
• Emphasizing DSSCs' unique selling points

  • Flexibility and eco-friendliness
• Effective distribution channels


  • Partnerships with installers and online sales platforms
• Marketing communication


  • Utilize various channels, such as social media and industry events, to educate potential customers
• Building a strong brand identity

  • Around reliability and sustainability
• Understanding market dynamics and crafting targeted marketing strategies are essential for promoting DSSCs and capitalizing on the growing demand for renewable energy solutions
• Integration of guyabano and orange citrus peel extracts into DSSCs

  • Significant advancement in solar cell technology
  • Offering enhanced light absorption, improved efficiency, environmental sustainability, market differentiation, and potential cost savings