Glasgow rebranding

• Glasgow: (past)

  • had high levels of deprivation
  • Low life expectancy of 55 years
  • Poorest areas wouldn’t have an emergency £20 (10% of families)
  • 90,000 unemployed
• Rebranding:

  • “miles better” campaign made it become a European city of culture
• Rebranding:

  • “Scotland with style” attracted trade to the city with new hotels and EasyJet opening new flight routes
• Rebranding:

  • Commonwealth games injected £740m into the Scottish economy and £390m into Glasgow’s
  • Supported 2,100 jobs annually and improved infrastructure
• Rebranding:

  • Hosted turner Prize (UK’s most publicised art award
  • runs schemes to encourage bio science and finance
• Didn’t meet the demands of lowest incomes and deprived households