PMS has been criticised by some as being a social construction, which trivialises female emotion, particularly anger. On the other hand, male anger is seen as a logical response to external pressures
A tendency to ignore or minimise differences between men and women. Such theories tend to ignore questions about the lives of women, or insights derived from studies of men will apply equally well to women
The aim to develop theories that apply to all people, which may include real differences. This describes any underlying characteristic of human behaviour which can be applied to all individuals, regardless of their differences
Feminist psychology argues that there are real differences but socially determined stereotypes make a far greater contribution to perceived differences
If theories and studies are gender biased, the research may find differences between genders but it may not be the genders that differ but simply the methods used to test or observe them
Studies in real settings found women and men were judged as more similar in styles of leadership than in lab settings, hence having higher ecological validity
Arguing for equality draws attention away from women's special needs, for example equal parenting ignores the biological demands of pregnancy, childbirth and the special needs of women
Darwin's theory of sexual selection portrays women as choosy and males as the ones who compete to be chosen, arguing that women are coy and males as aggressive as they are in competition with other males. However, this view has been challenged as it has been found that women are equally competitive when needed
The view that behaviour, morals, standards and values cannot be judged properly unless they are viewed in the context of the culture in which they originate
Milgram's study into obedience was originally conducted using 40 male American participants, but then also replicated using Spanish students and Australian students
Cultural relativism is often discussed in the context of defining mental disorder. Behaviours that are statistically infrequent in one culture may be more frequent in another
Theories that minimise or ignore cultural differences by assuming that all people are the same and therefore it is reasonable to use the same theories for different cultural groups
Seeing things from the point of view of ourselves and our social group. Evaluating other groups of people using the standards and customs of one's own culture
Ainsworth's Strange Situation is an example of cultural relativism due to suggesting that a secure attachment was only characterised by moderate separation and stranger anxiety
Bond and Smith noted that not all cultures will be familiar with research traditions and the aims of science, leading to a greater 'Please-U' demand characteristic effect, which may bias the findings