factors affecting prejudice

Cards (9)

  • individual difference is personality
  • authoritarian personality
    a strict personality characterised by extreme obedience and submission to authority - people who have this personality dislike people who are not like them which leads to prejudice
    • degree of this personality differs as it develops through upbringing
  • evidence for personality
    • corhs (2012) - authoritarian personality positively correlated with prejudice
    • germans with higher AP don't like disabled, homosexual, ethnic minority individuals but people with low AP scores don't mind this
    • correlations between RWA (right wing authoritarian) and generalised prejudice - RWA and AP useful predictors for prejudice
  • developmental difference
    culture - incorporates values, ideas, customs, and behavioural norms of a particular group of people or a society
  • individualist culture - value individuals more (e.g: success) - people to be more selfish as a result, more prejudiced
    collectivist culture - value social cohesion - people are less prejudices
  • evidence for culture
    • wetherell (1982) replicated tajfels experiment with indigenous polynesian students from new zealand who were more fair in points allocation tasks than caucasians
    • cultural differences affect prejudice
  • individual difference can be situational factors
  • social norms
    • unwritten rules about what is desirable and normal within a particular society e.g: societies have unwritten rules about communicating with strangers when commuting
    • if you dont adhere to rules of groups leads to rejection but following norms increases self-esteem (social identity)
    • RCT highlighted competition leads to prejudice and can increase if situation is the one where there is direct competition for limited resources e.g: money and further highlighted if it is seen as zero sum
  • social norms of UK
    • time - british people have good timekeeping, being late is frowned upon
    • queuing - supermarkets, train stations common to see queues
    • tea - cup of tea is symbolic in british culture