a strict personality characterised by extreme obedience and submission to authority - people who have this personality dislike people who are not like them which leads to prejudice
degree of this personality differs as it develops through upbringing
evidence for personality
corhs (2012) - authoritarian personality positively correlated with prejudice
germans with higher AP don't like disabled, homosexual, ethnic minority individuals but people with low AP scores don't mind this
correlations between RWA (right wing authoritarian) and generalised prejudice - RWA and AP useful predictors for prejudice
developmental difference
culture - incorporates values, ideas, customs, and behavioural norms of a particular group of people or a society
individualist culture - value individuals more (e.g: success) - people to be more selfish as a result, more prejudiced
collectivist culture - value social cohesion - people are less prejudices
evidence for culture
wetherell (1982) replicated tajfels experiment with indigenous polynesian students from new zealand who were more fair in points allocation tasks than caucasians
cultural differences affect prejudice
individual difference can be situational factors
social norms
unwritten rules about what is desirable and normal within a particular society e.g: societies have unwritten rules about communicating with strangers when commuting
if you dont adhere to rules of groups leads to rejection but following norms increases self-esteem (social identity)
RCT highlighted competition leads to prejudice and can increase if situation is the one where there is direct competition for limited resources e.g: money and further highlighted if it is seen as zero sum
social norms of UK
time - british people have good timekeeping, being late is frowned upon
queuing - supermarkets, train stations common to see queues