Plymouth rebranding

• Plymouth’s brand image:

  • Since 2003, known as Britain’s ocean city
  • Was called “positively Plymouth“ up until 2013
  • Hosts many ocean sports events like Plymouth regatta and sailGP
  • Historical regeneration - Sir Francis drake
• Why:

  • didn’t embrace its historical heritage
  • has a poor perception
  • helps create better alignment with businesses
• How:

  • Maritime history - Naval base and sir Francis drake
  • Encouraged new industries such as advertising and architecture
  • built a £25m international history centre
  • #letstalkplym
  • Mayflower 400 festival - 2024 lineup of Bryan adams and madness
• Was it successful:

  • Sucessfully rebranded to maritime city
  • strong marine division at Plymouth uni
  • still known as a shithole