Component 1

• PRIDE MAGAZINE

  • A full-body mid-shot that obscures the masthead
  • Elegant and modest clothing with a direct mode of address.
  • Facial codes: small smirking, could suggest she is proud of herself
  • Hands on hips show her confidence which could attract the Male Gaze.
  • A natural look with minimal make-up which attracts it's target audience, ABC1 Women Of Colour.
  • Minimal jewelry shows she's not too fancy but shows pride
  • Body position is relaxed.
  • Masculine colours such as red, black, and white
  • Shows more power than beauty

  
• PRIDE MAGAZINE

  Language:

  • The language on the front cover relates to the target demographic (black females aged 24-40).
  • The cover lines are all about issues and topics that would apply to the demographic, E.g. "The Wig Revolution", since many black women relax their hair rather than wearing it naturally, this could make the issue more relatable to the demographic.
  • "FGM (Female Genital Mutilation)" is an issue that affects women from the black communities. As it is a taboo subject it indicates that the magazine are not afraid of tackling hard issues and also trying to raise awareness.
• PRIDE MAGAZINE

  Layout and Design:

  • Very stereotypical as it shows conventions within the genre
  • The cover lines frame Naomie's body to help emphasize her curves and make her appear more feminine and stereotypically attractive.
  • Uses a 'house style' that is comprised of serif fonts to indicate that the magazine is serious.
  • The colour pallet is red and black which connote strength and power.
• Raheem Sterling

  • Footballer and celebrity
  • Looks like a hero and villain (black angel wings and bulky jewelry)
  • Powerful and confident since he is an angel and stands out in the magazine
  • Jewelry = expensive, disposable income, luxury and sophistication
  • Direct mode of address (eye contact/relaxed facial expression)
  • Informal body position, implies that he is cool but also links to aspiration 'We want to be like him'
  • Fashionable clothing style (boots, leather trousers, jewelry) making him appealing to the audience
  • The shadow makes Raheem look taller/stronger/bigger than he is
• What are visual codes?


  Visual elements used to convey meaning or messages in various forms of media. (Which relates to images, backgrounds, logos, and graphics.)
• what is mise-en-scene?


  Visual elements in a film scene. (eg. settings, props, background, costume etc...)
• What are colour pallets?


  Color combinations used in design to convey meaning.
• What do certain colours convey?


  • Red: Evil, passion or danger
  • Orange: Warmth, energy
  • Blue: Calm, tranquility
  • Yellow: Tropical, vibrant
  • Green: Nature, wild
• What can location communicate to any audience?


  Meanings or symbolisims
• What are gesture codes, what can they convey?


  How people express themselves through their postures and body language. They can convey emotion.
• What is an example of a gesture code and what does it imply?


  Shaking a fist implies anger, aggression or an intent to hurt / harm.
• What can facial expression help the audience to understand?


  It allows the audience to better understand the character and their emotions, as it is easily recognised.
• What can certain props signify?


  They can communicate messages about people but also reinforce or signify the genre of the text.
• What are dress codes?

  These include clothing, hair, make-up.
• What are some examples of dress codes?


  • Dressed smartly suggests they are neat and tidy or care about apperance.
  • Business suit connotes a persons status and responsibility.
  • Certain clothes reinforce a stereotype.
  • Wild hair could signify their troubled mind or frantic lifestyle.
• What is a close-up shot and what does it show?

  a close up of the face shows their feelings and can help understand what's happening
• What is an extreme close-up shot and what does it suggest?


  Extreme close-up shot., suggests their importance.
• What is a medium close-up shot and what does it replicate?


  Medium close-up shot. Replicates human vision.
• What is long shot and what can it help establish?

  Long shot is a camera shot taken from a considerable distance. It can help establish the setting or location in a scene.
• What is a low angle shot and what does it show?

  Camera is placed at a low angle and shows power or dominance.
• What is a worm's-eye-view?

  An extremely low angle shot looking directly upwards.
• What is a high angle shot and how are they presented?

  Shot taken from above the subject, making them appear smaller or weaker. Used to show vulnerability or powerlessness.
• What is a key light and a filler light?

  • Key light: Main direct light on person / object
  • Filter light: Light around person / object to reduce shadows
• What is high key lighting?

  Use of a key light and filler lights to create bright light with few shadows. Often highlights the cover model on magazines.
• What is low key lighting and what can it create?

  Low key lighting creates high contrast between light and shadow, emphasizing darkness and creating a dramatic and moody atmosphere.
• What is artificial lighting?

  Use of electrical light, studio or indoors.
• What is natural light?

  Use of daylight, outdoor setting or by window.
• What is the difference between written and spoken language?

  • Written is used in print (e.g. headlines)
  • Spoken is used in audio-visual (e.g. dialogue)
• What 4 repertoire of elements can help define genre?

  • Visual Iconography = Visual codes associated with a genre.
  • Technical Codes = Camera Shots, Lighting, Colour Palettes
  • Narrative = Way in which the story is told
  • Characters = Set of character types.
• What is Steve Neale's theory?

  A product in a particular genre will usually use familiar conventions as well as some unexpected elements.
• What do the unexpected elements added to the familiar conventions create?

  Make the product unique and ensures the audience don't become bored with the same conventions.
• How do audiences benefit from genre conventions?

  They know what to expect and can decide whether they will enjoy the product or not from previous experience.
• How do media industries benefit from genres?

  They help appeal to a specific audience to guarantee the success of a product.
• What are sub-genres?

  A more specific genre in a broader genre.
• What is a hybrid?

  A combination of two or more different genres in the same product.
• What was Todorov's Theory?

  Todorov believed there are 5 stages to every narrative.
• Name 3 Binary Opposites

  • Man vs Woman
  • Hero vs Villian
  • Young vs Old
• What is a non-linear narrative and what might be used to help structure this narrative?

  • Non-linear narrative: Narrative that does not follow a chronological order.
  • Structure: Flashbacks, multiple perspectives, parallel storylines.
• What is Laura Mulvey's Gender Theory called?

  The Male Gaze
• What is the Male Gaze theory?

  Perspective of sterotypes .