Marketing and Communications

• Importance of marketing and communication:

  destination marketers need to communicate with their present and potential tourists because the number of markets and media channels create a high risk of contrary and confusing messages.
• The communication process:

  1. Sender
  2. Encoding
  3. Message
  4. Media
  5. Decoding
  6. Receiver
  7. Response
  8. Feedback
  9. Noise