Product life cycle

• Product life cycle


  The stages a product goes through from introduction to decline
• Stages of product life cycle

  • Introduction
  • Growth
  • Maturity
  • Saturation
  • Decline
• Introduction stage


  • Sales can increase rapidly as customers become aware of the product
• Maturity stage


  • Sales of the product begin to level off
• Maturity stage


  • Businesses may lower prices to stay competitive
• Saturation stage


  • Sales lower because there are loads of competitors in the market
• Decline stage


  • Sales drop considerably and production may be stopped