Communication

• Barriers to communication

  Use of jargon

  Info overload

  Distortion

  Background noise

  Technical issues

  Time differences
• Electronic communication methods

  Email

  Ediary

  Video and audio conferencing

  Presentation

  Social media

  Website

  Blog

  Podcast

  Webinar
• Social media advantages

  Large audience can be reached

  low cost / free to create

  Increased consumer loyalty by customers following brands

  Can see customer opinions

  Communication can be viewed by customers anywhere using a smartphone
• social media disadvantages

  Negative feedback can be posted for others to see

  Mistakes in posts can be embarrassing for the business

  Takes time and effort to maintain social media presence
• Website Advantages

  Wide audience can be reached

  Customers can access it 24/7

  Customers can easily find business info

  Products can be purchased via a website store
• Website disadvantages

  Initial website creation and upkeep can be costly and time consuming

  Website crashing can be frustrating for customers and can lead to a loss of sales

  A poorly designed website can be off putting to potential customers