An organization designed to provide goods, services, or both to consumers
Etymology of "business"
The state of being busy either as an individual or society as a whole, doing commercially viable and profitable work
Ethics
Also known as moralphilosophy, a branch of philosophy that addresses questions about morality—that is, concepts such as good and evil, right and wrong, virtue and vice, justice, etc.
Business is a part of human society
Business is a part of the complex web of interaction among institutions & people
Business activities must be examined from the perspective of morality
Business without ethics threatens the survival of human society
When did business start?
As old as human civilization
2. Men took care of their own needs
3. Some became more proficient in doing one type of work or producing several types of goods
4. Other people started to sought their products and services
5. To save time,money & energy to acquire the goods that they need
6. Manufacturer discovered that he can continue supplying goods & services if he had enough funds or goods to barter with
Target of business
To earn profit
For as long as people have needs & wants, there will always be business
Society will not exist without business
Reasons for examining business activities
Promotion of common good
Protection of the individual interests
Preservation of human society in general
Without ethics, there is chaos in human activities and no common understanding & agreement about what is wrong and righthumanconduct
Business activities
Production
Manufacturing
Marketing
Advertising
Selling
Businessmen deal with
Supplier
Customers
Workers
Employees
competitors
Unethical business practices
Misrepresentation
Questionable pricingpolicies
False advertising
Misbranding
Lying
Adulteration
Unfair competition
Local pricecutting
Importance of ethics in business
Paves the way for common ground in understanding of the fundamental idea of what is good and what is bad in our humanconduct
Without ethics, people especially businessmen will set their own standards, moral rules & moral principles
Ethics provides with common understanding of the universal, objective & irreversible moral principles that govern our human conduct & guide our moral decisions
Business ethics opens a novel way of resolving issues & ethicaldilemmas in business & in the corporate world
Prepares & equip managers for a more effective way of managing people and organizations
Myths about Business Ethics
Ethics is a personal affair & not a debatablepublic matter
Ethics & Business do notmix
Ethics in business is relative
Good business means good ethics
Business is a war
Relationship between ethics & business
Business is an integral part of human society, therefore actions of individuals & institutions in business must be subjected to moral rules & moral evaluation
Ethics provides us with clear distinction of morality & legality
Laws are insufficient, in the absence of law, ethics dictates the correct conduct to follow
Aside from maximizing profit & quantifying the operations of business managers & business leaders must also be prepared to respond to complex ethical situations
Business organizations are not just created to make profits but to consider its moral & socialobligations to the stakeholders
Moral Reasoning in Business
Essence of businessethics provide framework for resolution of moral issues & problems
Moral reasoning is a process in which ethical issues & problems are benchmarked against a moral standard so that moral judgment is made possible
Characteristics of good moral standard
Looks at the issue as something that is very serious
Grounded on good moral argument, meaning always tell the truth, leaves no room for loopholes & counter arguments
Objective & not subjective
A good standard when violated, brings about feelings of guilt, shame & remorse of conscience
Characteristics of good moral judgment
Must be logical
Must be based on facts & solid evidence
Must be based on sound & defensible moral principles
Profit-motive
The most dominant reason why people go into business
Reasons why people go into business
Personal satisfaction
Earn a livelihood
Want to serve the society through goods & services that they offer
Profit as viewed by Milton Friedman
The only responsibility of business is to make profit so long as it stays within the rules of the game which is to say engage in open & free competition without deception or fraud
Profit as viewed by Peter Drucker
Enterprise is the organ of the society & therefore, its actions & decisions have a great impact on society & people. To put it simply profit is important but other important factor must also be considered (e.g. customer satisfaction, fair treatment of the employee & respect for the environment)
Assumption of profit-motive
Profit-motive in business is an ethical issue. Activities including profit-making must be examined in the perspective of morality. Success of business is measured by profit
The good side of profit-motive
Motivates people to do something meaningful
Promotes ingenuity & cleverness in running a business
Makes people productive because of the desire for money
Generates potential capital for the business
The bad side of profit-motive
Promotes rivalry among competitors
Makes people focus only on making money without considering whether needs & wants of consumers & end users are satisfied
Turns businessman from reflective to a questioning person because it focuses its attention on practical activity of making money
Promotes self-interest rather than common good
Ethical considerations of profit-motive in business
Earning profit is a good & valid activity in business, as long as all factors have been considered
Making excessive profit is totally wrong. It leads to greed, avarice & manipulation of the customers
Profit is not the "be-all and the end-all" of doing business, other factors must also be considered
Business Ethics
The study of what is right & wrong human behavior & conduct in business
The study of perceptions of people about morality, moral norms, moral rules & ethical principles as they apply to people & institutions in business
The study, evaluation, analysis & questioning of ethical standards, policies, moral norms & ethical theories that managers & decision makers use in resolving moral issues & ethical dilemmas affecting business
Ethics is a personal affair & not a debatable public matter
Some business men may claim that ethics is a private matter, maybe true but not entirely.
Ethics is not subjective o Truth is, our personal rights is always limited by the rights of others.
Always think & consider what will be good for the many
2. Ethics & Business do not mix
Some businessmen think that ethics has no place in business. Not true!
The absence of ethics in business will only justify illegal activities & questionable practices in business.
Any business activity that devoid of morality will bring more harm than good to people in particular & in society in general
3. Ethics in business is relative
Some businessmen claims that morality is relative, meaning the concepts of right & wrong depend on cultural values of people. What is good in one place maybe bad for another or v-v.
This shouldn’t be the case, bec. Who is going to tell us actions are good and which are bad?
Truth is, people agree & share with one universal moral principle regardless of religion, culture & values.
Ethics provides us with common idea of what is right & wrong. (ex. Murder is always wrong & cheating is always bad)
4. Good business means good ethics
Not true!
A business maybe profitable but the means of acquiring maybe questionable.
Ethics encourage businessmen & managers to look closely into the ends & means of doing business
5. Business is a war
Some businessmen believe that they must fight for survival & destroy competitors.
This is wrong!
Business is a good human activity & an integral part of the society, therefore it must promote healthy competition & not destroy competitors.