Marcus Rashford

• Marcus Rashford

  • Known as a sports star
  • Has a large fan base from his football career
  • Represents himself as a role model and leader
  • Openly focuses on political issues and campaigns for change
• Marcus Rashford's social media posts

  • Features videos of his goals and celebrations
  • Images of children reading his book
  • Tags celebrities like Ed Sheeran and Elton John
  • Promotes his charity work with the Trussell Trust
• Marcus Rashford's social media posts

  Suggest he wants to embrace and celebrate local culture and working-class areas/issues
• Marcus Rashford's online media

  Focus on audiences, particularly relevant for AQA GCSE media studies
• Marcus Rashford is not afraid to be political on social media
• Marcus Rashford's social media

  • Primarily targets a male audience
  • Focuses on imagery of men, male-oriented language, male issues and male celebrities
  • Focuses on attracting football/sports fans
• Representations of football and footballers on Marcus Rashford's social media are very positive
• Marcus Rashford's social media

  • Uses emojis and youthful, fun content to target a young audience
  • Focuses on schools, children's reading, book clubs, and parents to target young audiences and parents
• Representations of women on Marcus Rashford's social media

  • Includes positive portrayals of his mother and the England women's football team
  • However, still more focus on male-dominated activities
• Marcus Rashford's social media

  • Targets working-class, regional British audiences who suffer from poverty and rely on food banks
  • Content is family-friendly and sanitized
• Marcus Rashford's social media and website use a lot of English symbolism and references to the royal family
• Marcus Rashford's social media

  • Targets black and minority ethnic audiences through representation of black/minority celebrities and children
• Marcus Rashford highlights instances of online hate, racism, sexism, and homophobia directed at himself and other players/celebrities
• Marcus Rashford's social media

  • Uses British iconography, emojis, and language to target British audiences
• Marcus Rashford's representations of young black people are very positive, challenging negative stereotypes
• Social interaction on Marcus Rashford's social media

  • Offers a lot of opportunities for fans to interact, creating a parasocial relationship
  • Limited actual social interaction, as he wants to focus on his messages rather than personal interaction
• Marcus Rashford's MBE is mentioned frequently on his website and social media
• Marcus Rashford's social media and online media

  • Highly informative and educational, sharing content about government campaigns, political issues, and available support
• Not everyone reacts positively to Marcus Rashford's representations, with some accusing him of "virtue signaling"
• Marcus Rashford has a huge online audience (9 million Facebook, 5.3 million Twitter, 12.4 million Instagram)
• Marcus Rashford's online posts have had a significant impact, leading to government U-turns and £20 million in donations
• Marcus Rashford and other black footballers have faced online hate and racism, with some negative responses from audiences