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Marcus Rashford
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Cards (22)
Marcus Rashford
Known as a
sports
star
Has a large fan base from his
football
career
Represents himself as a
role
model
and leader
Openly focuses on
political
issues and
campaigns
for change
Marcus Rashford's social media posts
Features videos of his
goals
and
celebrations
Images of children reading his
book
Tags celebrities like
Ed Sheeran
and
Elton John
Promotes his
charity
work with the
Trussell Trust
Marcus Rashford's social media posts
Suggest he wants to embrace and celebrate local
culture
and
working-class
areas/issues
Marcus Rashford's online media
Focus on
audiences
, particularly relevant for
AQA GCSE
media studies
Marcus Rashford is not afraid to be
political
on
social media
Marcus Rashford's social media
Primarily targets a
male audience
Focuses on
imagery
of men, male-oriented
language
, male
issues
and male
celebrities
Focuses on attracting
football
/
sports
fans
Representations of football and footballers on Marcus Rashford's
social media
are very
positive
Marcus Rashford's social media
Uses
emojis
and youthful, fun content to target a
young
audience
Focuses on
schools
,
children's
reading
,
book
clubs
, and parents to target young audiences and parents
Representations of women on Marcus Rashford's social media
Includes
positive
portrayals of his
mother
and the
England
women's
football
team
However, still more focus on
male-dominated
activities
Marcus Rashford's social media
Targets
working-class
, regional
British
audiences who suffer from
poverty
and rely on
food banks
Content is
family-friendly
and
sanitized
Marcus Rashford's
social media
and
website
use a lot of
English
symbolism and references to the
royal family
Marcus Rashford's social media
Targets
black
and
minority
ethnic
audiences
through representation of black/minority celebrities and children
Marcus Rashford highlights instances of
online hate
,
racism
,
sexism
, and
homophobia
directed at himself and other players/
celebrities
Marcus Rashford's social media
Uses British
iconography
,
emojis
, and
language
to target British audiences
Marcus Rashford's representations of young
black
people are very
positive
, challenging
negative
stereotypes
Social interaction on Marcus Rashford's social media
Offers a lot of opportunities for fans to
interact
, creating a
parasocial
relationship
Limited actual social interaction, as he wants to focus on his messages rather than personal interaction
Marcus
Rashford's
MBE is mentioned frequently on his website and social media
Marcus Rashford's social media and online media
Highly informative and
educational
, sharing content about
government
campaigns
,
political
issues
, and available support
Not everyone reacts positively to
Marcus
Rashford's
representations, with some accusing him of "
virtue
signaling
"
Marcus Rashford has a huge online audience (
9
million Facebook,
5.3
million Twitter,
12.4
million Instagram)
Marcus
Rashford's online posts have had a significant impact, leading to
government
U-turns and
£20
million in donations
Marcus
Rashford
and other black footballers have faced online hate and racism, with some negative responses from audiences