Marcus Rashford

Cards (22)

  • Marcus Rashford
    • Known as a sports star
    • Has a large fan base from his football career
    • Represents himself as a role model and leader
    • Openly focuses on political issues and campaigns for change
  • Marcus Rashford's social media posts
    • Features videos of his goals and celebrations
    • Images of children reading his book
    • Tags celebrities like Ed Sheeran and Elton John
    • Promotes his charity work with the Trussell Trust
  • Marcus Rashford's social media posts
    Suggest he wants to embrace and celebrate local culture and working-class areas/issues
  • Marcus Rashford's online media
    Focus on audiences, particularly relevant for AQA GCSE media studies
  • Marcus Rashford is not afraid to be political on social media
  • Marcus Rashford's social media
    • Primarily targets a male audience
    • Focuses on imagery of men, male-oriented language, male issues and male celebrities
    • Focuses on attracting football/sports fans
  • Representations of football and footballers on Marcus Rashford's social media are very positive
  • Marcus Rashford's social media
    • Uses emojis and youthful, fun content to target a young audience
    • Focuses on schools, children's reading, book clubs, and parents to target young audiences and parents
  • Representations of women on Marcus Rashford's social media
    • Includes positive portrayals of his mother and the England women's football team
    • However, still more focus on male-dominated activities
  • Marcus Rashford's social media
    • Targets working-class, regional British audiences who suffer from poverty and rely on food banks
    • Content is family-friendly and sanitized
  • Marcus Rashford's social media and website use a lot of English symbolism and references to the royal family
  • Marcus Rashford's social media
    • Targets black and minority ethnic audiences through representation of black/minority celebrities and children
  • Marcus Rashford highlights instances of online hate, racism, sexism, and homophobia directed at himself and other players/celebrities
  • Marcus Rashford's social media
    • Uses British iconography, emojis, and language to target British audiences
  • Marcus Rashford's representations of young black people are very positive, challenging negative stereotypes
  • Social interaction on Marcus Rashford's social media
    • Offers a lot of opportunities for fans to interact, creating a parasocial relationship
    • Limited actual social interaction, as he wants to focus on his messages rather than personal interaction
  • Marcus Rashford's MBE is mentioned frequently on his website and social media
  • Marcus Rashford's social media and online media
    • Highly informative and educational, sharing content about government campaigns, political issues, and available support
  • Not everyone reacts positively to Marcus Rashford's representations, with some accusing him of "virtue signaling"
  • Marcus Rashford has a huge online audience (9 million Facebook, 5.3 million Twitter, 12.4 million Instagram)
  • Marcus Rashford's online posts have had a significant impact, leading to government U-turns and £20 million in donations
  • Marcus Rashford and other black footballers have faced online hate and racism, with some negative responses from audiences