mimising cultural bias

• • Do not attempt to extrapolate findings/theories to cultures that are not represented in the research sample
• • Use researchers who are native to/familiar with/immersed in the culture being investigated
• • Carry out cross-cultural research rather than research with a sole culture • Do not assume universal norms/standards across different cultures
• • Be sensitive to cultural norms/standards when designing research/when reporting findings
• • Study single culture to understand that culture (emic approach)
• • Taking a reflexive approach je constantly reflecting on own biases when carrying out research