MIL

• People as Media


  Individuals directly involved in the use, analysis, evaluation, and production of media and information
• People as Media


  • teachers
  • resource speakers
  • researchers
• Media


  • A channel, a delivery system from a source to the receiver
  • The middle man, a medium, and media
• Entertainment-geared Media Organizations


  • Focus on stories and topics that are light, controversial, funny, or striking
• Sensationalism


  A way of presenting information in an overhyped and biased manner to gain more attention and screen time
• Information-based Media Organizations


  • Focus on actionable and valuable content
  • Mix in entertainment content to attract more attention
• Multimedia


  • Derived from the words multi and media
  • Multi means many, while media is related to its elements
• Hypermedia


  How multimedia screens of information are connected
• Interactivity


  The user's ability to control content as a response to a prompt
• Authoring


  The creation of multimedia products
• Linear multimedia


  Not interactive, you cannot control the content
• Nonlinear multimedia


  Interactive, you can control and navigate its content
• Elements of Multimedia


  • Text
  • Graphics / visual
  • Audio / Sound
  • Video
  • Animation
• Text


  The basic element of every multimedia file, can have various fonts and sizes
• Graphics


  Used to make information more presentable, represents information in a two-dimensional manner
• Graphic Information


  • The source of data or information that is represented visually
  • The artistic or creative interpretation or representation of a concept, idea, or emotion using different media types
• Purposes of Visual Information (Graphics)


  • Gain attention
  • Create meaning
  • Facilitate retention
• Graphics Information


  • A painter producing a work of art
  • A graphic artist or designer using electronic media
  • A photographer capturing images
• Audio


  • Multimedia applications may require speech, music, and sound effects
  • Analog audio refers to an original sound signal, digital audio is used in multimedia
• Types and Categories of Audio Media and Information


  • radio broadcast
  • music
  • sound recording
  • sound clip or effect
  • podcast
• Video


  A moving picture accompanied by sound, used in multimedia to show real-life objects
• Animation


  The process that makes a stationary image look like it is actually moving, a continuous series of still images displayed in a particular order
• Uses of multimedia

  • creative industries
  • commerce
  • entertainment
  • education
  • educational technology
  • social work purposes
  • communication
  • journalism
  • engineering
  • medicine
  • research
  • interior designing