DEVELOPING THE MARKETING MIX

• distribution - the means of accomplishing this goal
• Logistics - arranging for the product to move along

  the path to ensure it gets to the consumer efficiently,

  safely, cheaply and quickly
• value delivery network - a network composed of the company, suppliers, distributors, and, ultimately, customers who “partner” with each other to improve the performance of the entire system in delivering customer value.
• what are the importance of location - convenience , reputation , cost-of-access , accessibility and localization
• Promotion - it is a tools that the company uses to persuasively

  communicate customer value and build customer relationships.
• advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
• sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.
• Personal selling - it is where the firm's sales force present themselves for the purpose of making sales and building customer relationships.
• Public relations - Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. (corporate social responsibility)
• direct marketing - Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. (similar to personal selling)