Week 10 by Zee

• MICE

  Meeting, incentives, conventions and exhibitions
• MICE industry


  • One of the fastest-growing and lucrative area of tourism and hospitality industry
  • Recognized as an important business activity for corporations and associations
  • Convention attendees spends appropriately 50% more than the leisure traveler
• Evolution of the MICE industry

  1. Before 1960, persons travelling conventions either drove or travelled by train

  2. Airplane provided an affordable and fast alternative to car and trains with the introduction of Boeing 707 in 1958

  3. Intense construction of hotels and convention centers began in 1970s

  4. Cities began to build convention centers to host large conventions and expositions in 1980s
• Meetings


  • Usually organized by corporations, associations or social, military educational, religious and fraternal groups (SMERF)
  • Set up according to the wishes of the client
  • The 3 types of meeting set ups are theater style, classroom style and boardroom style
• Forms of meeting

  • Forum
  • Seminar
  • Conference
  • Conventions
  • Colloquium
  • Panel
  • Lecture
• Expositions OR exhibitions


  Events designed to bring together suppliers of products and services who will demonstrate their attendees in order to make sales or establish contact
• Conventions


  • Usually larger meetings which include some form of exposition or trade show
  • Several associations have one or more conventions per year and these conventions raise a large part of the association's budget
• Conventions are not always held in convention centers. Majority are held in large hotels for a three to five day period.
• Incentives


  Rewards for achievement used by corporations to motivate employee to higher sales effort
• Major players in the MICE industry

  • Conventions and visitors bureau (CVBs)
  • Meeting planners and their clients
  • Convention centers
  • Specialized services
  • Exhibitions
• Meeting Planer


  Independent contractors who offer their services to associations & corporation
• Convention and visitors bureau (CVB)


  • Nonprofit organization that represents an urban area that tries to solicit business to pleasure-seeking visitor
  • To encourage tourist to participate in historical, cultural and recreational opportunities offered in the city
• Convention Centers


  • Large facilities where meetings and exposition are held
  • Usually corporations owned by the city or the state governments and operated by a board of appointed representatives from several groups
  • Usually corporations owned by the city or the state governments and operated by a board of appointed representatives from several groups meet

  
• Professional associations in the MICE industry

  • Convention Industry Council (CIC)
  • European Meetings Industry Liaison Group or European Alliance of the CIC
  • International Association of Professional Congress Organizers (IACPCO)
  • International Congress and Convention Association (ICCA)
  • International Federation of Conference Towns
  • International Association of Convention and Visitors Bureaus (IACVB)
  • Professional Convention Management Association and Meeting Professionals International (PCMA and MPI)
  • Foundation for International Meeting (FIM)
  • American Society of Association Executives (ASAE)
• Destination Management Companies (DMCs)


  Private companies that offer services primarily for inbound customers
• Independent Meeting Management Companies


  These companies provide services to outbound groups
• Travel Management Companies


  Large travel management companies organize destination management companies
• Major Events Producers


  another type of destination management company. These companies produce a highly technical events such as the Super bowl and Olympics, and political events such as the democrat and Republican National Conventions and Presidential inaugurations
• Special Events Market


  Very important to the attendees of meetings, conventions, and incentive programs. the most memorable part of the program
• There are many developments that will shape the MICE industry. Two of the leading factors are changes in communication systems, specifically the internet and its diverse applications, and the changing character of nations into global community.
• What is the meaning of MICE?

  Meetings, Incentives, Convention, Exhibition
• Professional Association

  CIC

  Convention Industry Council
• Forum: group’s common

  concerns, featuring a panel of experts who take opposite sides

  of an issue

  ex: mga abogado sa isang kaso
• Seminar: Gathering of

  professionals who work

  together
• Conference: formal meeting of

  professionals for exchange of opinions and information
• Conventions: large meeting of people assembled for a common purpose
• Colloquium: informal

  discussion on group-selected topics
• Panel: consist two or more experts sharing their viewpoints
• Lecture: meeting in which an expert speaker addresses an audience
• Incentives: Travel and Merchandise
• European Meetings Industry Liaison Group or European Alliance of the CIC

  Composed of 5 Groups:

  International Association of Conference Interpreters

  International Congress and Convention Association

  International Association of Professional Congress Organizers

  Meeting Professionals International

  European

  Federation of Conference Town
• Professional Association

  EMILG or EA of the CIC
• Professional Association

  IA of PCO
• Professional Association

  IC and CA
• Professional Association

  IF of C and VB
• Professional Association

  PCMA and MPI
• Professional Association

  F for IM
• Professional Association

  AS of AE
• What are the nine abb. of Professional Association?

  • CIC
  • EMILG or EA of the CIC
  • IA of PCO
  • IC and CA
  • IF of CT
  • IA of C and VB
  • PCMA and MPI
  • F for IM
  • AS of AE