His dark materials

• Genre Conventions

  • Different worlds
  • Talking animals
  • Typical for Sci-fi to have more than 1 universe
  • Dimensional travel
  • Typical Dystopian
• Setting

  • Isolated
  • Strange
  • Strange, mount und
  • City
  • Typical Sci-fi
  • Windas
  • Abandoned
• Elements


  • Demons
  • Angels
  • Witches
  • Sails
  • Fantasy
  • Airship-mechanical-futuristic
  • Steam punk aestetic
• Marketing Strategies


  • Live interactive Bilboard with smoke coming
  • Cut
  • Youtube channel - main actors + updates
  • Trailers on BBC
  • Interviews - TV guides, magazine Features - Blue peter
  • Interactive website
  • Posters in shopping centre's - Family
  • On BBC website -gives info
  • BBC Bitesize - interactive lessons + activities
  • 3D art insitillation -oxford-setting of it
  • Comic Con Stores
  • Snapchat lens + Social media accounts + on instagram
  • Billboards
  • Bus Stops
• watched at prewatershed- before 9
• Part of BBC
• BBC funded by tv license
• Age-mainly for like teens but for families
• Gender-mainly for girls- shows main character as a girl and villain as a girl
• Shows women as stereotypically pretty but also powerful and independent
• Gender presentation


  • Male
  • Find answer. Mid shots of them shan as below women
  • Incompetent-weak - can't
  • Shows weakness
  • Mock Miss coulter
  • Easily persuaded
  • Lack of respect
• Gender presentation


  • 2shot /midshot-
  • Men shown as violent
  • Throus glasses - Close up-
  • Anger
  • Men -Confused + bermused + apprehensive
• Gender presentation


  • Women - close up - beauty, intelligence, independance,
  • Icks of authority
  • Miss Coulter- above shot
• Gender presentation


  • Costume-red-anger - high states - seduction via
  • Femininity-sexual explaits - juxtaposition from mens
  • Clothing -Stands out
• Gender presentation


  • High angles-power - Women -towering over - lack of equality
  • Shadowed - Women - mystery + power - delay in showing
  • Witches-evil