TEXT MEDIA AND INFORMATION

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen
• what are the Types of text-based media?

  1. Formal text-basedInformal text-based
• Formal text-based


  • Created and distributed by established institutions
  • Go through a rigorous process of editing or evaluation
• Informal text-based


  • Come from personal opinions or views on different issues
• Text media


  Publications that disseminate information through media products such as newspapers, flyers, books, magazines, tarpaulins, advertisements, television, banners, websites, and posters
• Design principles and elements in text media

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  Refers to the importance or value given to a part of the text-based content
• Appropriateness


  Refers to how fitting or suitable the text is used for a specific audience, purpose, or event
• Proximity


  Refers to how near or how far are the text elements from each other
• Alignment


  Refers to how the text is positioned on the page. This can be left, right, center or justified
• Organization


  Refers to a conscious effort to organize the different text elements on a page
• Repetition


  Concerns consistency of elements and the unity of the entire design
• Contrast


  Creates visual interest to text elements. Contrast is achieved when two elements are different from each other
• Typeface


  The representation or style of a text in the digital format
• Types of typefaces


  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Serif


  • Connotes formality and readability in large amount of texts
  • Usually used for the body text of books, newspapers, magazines and research publication
  • Give a classic or elegant look when used for title or heading
• Sans Serif


  • Brings a clean or minimalist look to the text
  • Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
  • Give a modern look and is used primarily in webpage design
• Slab Serif


  • Carries a solid or heavy look to text
  • Can be used for large advertising sign on billboards
• Script


  • Draws much attention to itself because of its brush-like strokes
  • Must be used sparingly and not to be used in large body text
  • Usually used in wedding invitation cards or other formal events
• Decorative


  • Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
• Visual media and information


  Materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images
• Types of visual media

  • Photography
  • Video
  • Screen shots
  • Infographics
  • Data visualization (charts and graphs)
  • Comic strips/cartoons
  • Memes
  • Visual note-taking
• Types of visual media production


  • Formally produced
  • Informally produced
• Formally produced visual media


  Visual media produced by formal organizations such as schools, government, and established media/publishing outfits
• Informally produced visual media


  Visual media not produced by formal organizations
• Purpose of visual media

  To gain attention, create meaning, and facilitate retention
• Visual design elements


  • Line
  • Shape
  • Value
  • Texture
  • Color
  • Form
• Line


  Describes a shape or outline. It can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines
• Shape


  Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. Shape may also be organic
• Value


  The degree of light and dark in a design. It is the contrast between black and white and all the tones in between
• Texture


  The way a surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element. Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Color concepts


  • Primary, Secondary & Tertiary Colours
  • Warm colours
  • White, black and grey
  • Tints, Shades and Tones
• Tints, Shades and Tones


  Tints are made by adding white to a colour, shades are made by adding black, and tones are made by adding grey
• Color harmony schemes


  • Complementary
  • Analogous
  • Triadic
  • Split-Complementary
  • Rectangle
  • Square
• Complementary colors


  Colors that lie opposite each other on the color wheel, creating high contrast combinations
• Analogous colors


  Colors that lie next to each other on the color wheel, creating appealing and harmonious schemes
• Triadic colors


  Colors that are evenly spaced out around the color wheel, creating vibrant combinations
• Split-Complementary


  A variation of the complementary color scheme, using a base color and the two adjacent colors as its complement
• Rectangle and Square color schemes

  Use four colors arranged into two complementary pairs, creating rich and beautiful combinations
• Form


  A figure having volume and thickness. An illusion of a 3-dimensional object can be implied with the use of light and shading. Form can be viewed from many angles