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UNIT 7: Strategic Position
PESTLE
Technological
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Created by
Nour Abdelrahim
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Cards (21)
What does urbanization refer to?
Shift in population from
rural
to urban areas
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How can demographic changes create opportunities for businesses?
They can lead to
extra
demand in new areas
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What are some changes in consumer lifestyles mentioned?
Increased
ethics
in purchases and
fast fashion
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What has contributed to the growth of online businesses?
Growth of the
internet
and busier
lifestyles
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What is migration in the context of population change?
Movement
of population
between
countries
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What is the impact of urban areas on the labor force?
Urban areas have a
bigger
labor
force
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Why is digital marketing important for online businesses?
It focuses on reaching
customers
online
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What is CSR in the context of social change?
Corporate social responsibility
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What does the shift from shareholder to stakeholder concept imply?
Greater
focus
on
all
parties
affected
by
business
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What is Carol's CSR pyramid?
A model for understanding
corporate social responsibility
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What does automation refer to in the context of technological change?
Switch from
labor
to capital for tasks
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What is a threat posed by technological change?
Reduced
barriers
to entry leading to more
competition
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How has the newspaper industry been affected by technology?
It has been disrupted by
social media
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What ongoing costs are associated with keeping up with technology?
Costs for
security
and
data protection
teams
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How can new technologies provide a competitive advantage?
They can allow for
first mover
advantage
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What is the impact of technological change on competition?
It increases competition
among
businesses
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How has technology improved communication in businesses?
It allows easier communication with
teams
and suppliers
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What is one benefit of capital improvement due to technology?
More
choice
and
better
quality
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What are the two types of change discussed in the material?
Social change and
technological
change
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What could be a consequence of automation on labor workers?
It may lead to
industrial action
and lower productivity
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What role do trade unions play in the context of automation?
They
may
advocate
for
workers
affected
by
automation
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