Engages the reader and retains the interest of the reader because it seems directly relevent to them
Influences how the reader thinks and feels
Used to back up an argument and make an argument believable
Creates drama and impact and makes a point memorable
Used to emphasis a point and engage the audience
Forceful and confident to make a point indisputable
Use of exaggeration to create an effect
To help you imagine a scene and place yourself in the situation
Repetition of consonant sound to make something memorable
To support a viewpoint and make something credible
Lighten the tone and develops a rapport between reader and writer
Convinces the reader of the authenticity of the writer's views
Presents a writer's view/ can often be disguised as a fact