2. broadcasting in the information age

• Information age


  The 21st century
• Popular buzzwords in broadcasting industry

  • Digital broadcasting
  • Convergence
  • Interactive TV
  • Internet broadcasting
• Major Trends in Broadcast Media

  • Technological
  • Organizational
• Technological Trends


  • Increase in the number of channels of programming
  • Use of digital technology
• Increase in the number of channels

  1. Introduction of new distribution technologies (cable TV, direct broadcast satellite services)

  2. Programs watched on TV are acquired from other countries

  3. Acquiring ready made programs are cheaper than producing own programs
• Digital revolution


  • Introduction of computers that converted analog signals into digital ones
  • Improvement of signal reproduction
  • Flexibility of signal manipulation
  • Reduction of costs of high quality TV equipment
• Digitization of content has made it possible to share and transmit information across media platforms
• News can be accessed through computers, tablets, smartphones, social media sites
• Organizational Trends


  • Consolidation of TV and radio industries
  • Integration of broadcasting with other media and industries
• Consolidation and integration of broadcasting with other media and electronic industries

  1. Horizontal and vertical integration of the entertainment industry

  2. Media ownership is concentrated within a few big companies

  3. Companies become more interdependent, encouraging more partnerships

  4. Mergers and buyouts such as telecommunications, computers, and electronics became a trend due to deregulation of ownership limitations
• Policy makers create more competitive media marketplace
• Media companies will improve their services
• • Issues from the integration and consolidation of media and non-media companies:
  • Voices of the marginalized and those who lack economic power may be less paid attention to
  • Concentration of ownership of a few big media companies lead to less diverse materials