quiz 1 and 2

• Stroh - “it is a direct, face-to-face, seller-to-buyer influence which can  communicate the facts necessary for marketing a buying decision.
• Salesmanship - is the art of successfully persuading prospects or customers to  buy goods or services from which they can derive suitable benefits, thereby  increasing their total satisfactions.
• Salesmanship - is a seller-initiated effort that provides prospective buyers with  information and motivates or persuades them to make favorable buying  decisions
• salesperson - must be a  psychologist with one prospect, a human computer with another, an adviser  with another, and at the same time a friend with some buyers.
• salesmanship - is the art of influencing or  persuading people to do what sales representative wants them to do.
•  W.G Carter - “Salesmanship is in attempt to induce people to buy  goods.”
•  Knox - “Salesmanship is the power or ability to influence people  to buy at a mutual profit, that which we must sell, but which they may not have  thought of buying until call their attention to it. Salesmanship is the ability to  persuade people to want they already need.”
• Prof Stephenson - “Salesmanship refers to conscious efforts on  the part of the seller to induce a prospective buyer to purchase something that  he had not really decided to buy, even if he had thought of it favorably. It  consists of persuading people to buy what you have for sale in making them  want it, in helping to make up their minds.” 
• Mutual profit - is  essential both for the buyer and the seller.
• Role to the economy  

  • Salesman helps the consumers in making the right decision and proper  selection of the products which they want to buy.  
  • Salesmanship increases the rate of turnover, and hence reduces unsold  stock. 
  • It minimizes the economic stagnation.