oleads

• EVERY NEWS STORY begins with an introduction called the lead.
• Coventional or summary lead - answers right away the five W's and H
• WHO lead - used when a person is involved
• WHAT lead


  used when an event or what took place is more important then the person involved in the story
• WHERE Lead 


  used when the place is unique and no prominence is involved
• WHEN Lead


  rarely used as the reader presumes the story to be timely. Useful when speaking deadlines, holiday and important dates
• WHY lead


  when the reason is more prominent or unique than what happens
• HOW Lead


  when the manner, mode, means or method of achieving the story is the unnatural way
• GRAMMATICAL BEGINNING LEAD 


  times when the lead is introduced by a kind of grammatical from which is usually a phrase or a clause used to emphasize a feature.

  -Which brooms and other cleaning equipment, boy scouts from the manila public high schools cleaned the city markets in consonance with the city mayor's CLEAN and Beautification Drive
• Infinitive- phrase lead


  it begins with the sign of the infinitive to plus the main verb
• Participial-phrase lead


  Introduced by the the present or past participle form of the verb
• Gerundial-phrase lead


  it is the introduced by a gerund (a verbal noun ending in ing)
• Clause lead 


  the lead begins with a clause which may either be independent or subordinate; or it may either be a noun, an adjectival or an adverbial clause.
• NOVELTY LEAD


  some kinds of lead are best used in writing news-s features. They are written in such a way that they attract attention or carry out a definite purpose
• Astonisher lead


  used an interjection or an exclamatory sentence
• Contrast Lead 


  describes two extremes or opposites for emphasis. The sharper the. contrast, the more effective the lead will be
• Epigram lead


  opens by quoting a common expression, verse, or epigram , at least familiar in the locality
• Picture lead


  describes a person, a place or an event at the same time creating a mental picture of the subject matter in the mind of the reader.
• Background lead


  similar to picture lead except that it describes the setting which may be more prominent than the characters and the events
• Descriptive lead


  used when the comparatively few descriptive words can vividly formulate an imagery
• Parody lead


  consists of a parody of a well-known song, poem, line, etc
• Punch lead


  a short, forceful word or an expression. It is rarely used
• One-word lead 


  - March!
• Quotation lead


  consists of the speakers direct words which are very striking and which usually quoted from a speech, a public address or from an interview.
• Question lead


  an answer to a question which is the basis of the news story