Purposive communication

• WHAT IS PURPOSIVE COMMUNICATION?
• Purposive communication refers to how communication is used
• for various purposes in different contexts
• Purposive communication has a significant and challenging role
• in challenging the concerns in the digitally-sophisticated and
• highly globalized 21st century
• Its scope is extensive and expansive
• It is also social, transactional, and technical in nature
• The content of the message is reliant to the purpose
• Transactional – it is a two-way process which involves an exchange, when
• a message is sent, a reply is expected; aims to achieve something at the end
• of communication
• Social – involves interpersonal exchange of thoughts and ideas with
• common ends among people
• Technical – follows certain predictable patterns, such as observing formal
• and professional manner of presenting when in the business or industry
• WHAT IS THE COMMUNICATION PROCESS?
• It is the exchange of information between two or more
• Both participants must be able to exchange information and
• understand one another, in order for communication to
• Communication will fail if the flow of information is blocked
• OR the participants cannot understand one another
• COMPONENTS OF COMMUNICATION
• – this is where the process of communication begins
• - also known as the “source”
• - has the information that will be shared to the others
• - the information has to be encoded in a format that the
• others will understand
• Example: newscaster, social media influencer
• COMPONENTS OF COMMUNICATION
• - the person to whom the message is directed
• - must be able to receive the information from the
• other party and encode or interpret it
• COMPONENTS OF COMMUNICATION
• - also known as “content”
• -this is the information that the sender wants to relay to the
• - this component, together with the sender and receiver,
• make up the basic flow of the communication process
• - this can be both verbal and non-verbal
• COMPONENTS OF COMMUNICATION