Be a More Persuasive Speaker

• Persuasive Speech


  aims to convince the audience to believe a certain viewpoint, opinion, or idea.
• change the mind of your audience and to persuade them into action or thought.


  What is the end goal of a persuasive speech?
• Question of Fact

  • asks what is true and what is false
  • These questions can be answered with a fact that can be verified in a reference book.
• Question of Value

  • asks whether something is good or bad, desirable or undesirable.
  • A value is something that requires a more judgmental response than does a question of fact.
• Question of Policy

  • goes beyond seeking judgmental responses to seeking courses of action.
  • asks if something should or should not be done.
• Aristotle


  a Greek philosopher who lived in the 4th century BCE. He was interested on rhetoric.
• Ethos


  convincing an audience of the reliable character or credibility of

  the speaker/writer, or the credibility of the argument.
• Pathos


  way of creating a persuasive argument by evoking an emotional response in the audience/reader.
• Logos


  It is used to persuade an audience by logical thought, fact and

  rationality.