MIL TAKE MY SOUL AWAY

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  Any ''human-readable sequence of characters'' that can form intelligible words
• Text may be in the form of phonetic characters or even glyphs, which are associated with Asian writing culture
• Text, when used in information technology, is distinct from non-character encoded data, such as graphing images in the form of bitmaps and program code
• Hyperlinks


  Serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
• Plaintext or Unformatted Text


  Fixed sized characters having essentially the same type of appearance, corresponds to the set of characters in the American Standard Code for Information Interchange
• Formatted Text


  Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.), offers some control over the general appearance of the alphanumeric characters
• Typeface


  Also called font, font type, or type, refers to the representation or style of a text in the digital format, usually composed of alphabets, numbers, punctuation marks, symbols and other special characters
• Common file formats


  • TXT (text)
  • DOC (document)
  • RTF (Rich Text Format)
  • PDF (Portable Document Format)
  • PS (PostScript)
• Emphasis


  Refers to the importance or value given to a part of text based content, can be achieved through making the text bold, italicized, heavier weight, darkened/lightened, or enlarged
• Appropriateness


  Refers how fitting or suitable the text is used for specific audience, purpose, or event, including selection of appropriate typefaces
• Proximity


  Refers to how near or how far the text elements are from each other, closely related elements are placed close together
• Alignment


  Refers how the text is positioned on the page, can be left, right, centered, or justified

  
• Organization


  Refers to contrasting and snapping text elements to organize them on the page, creating a framework or compartments to fit different elements
• Repetition


  Refers to the consistency of elements and the unity of the entire design, encourages the use of repeating some typefaces within the page
• Contrast


  Creates visual interest to text elements, achieved when two elements are different from each other, can be done through font size, typeface, color, etc.
• Visual Information


  Entails the use of visual media that may or may not be accompanied with audio or sound in the form of photographs, motion pictures, video recordings, graphic arts, visual aids, and other displays that use pictorial representations
• In multimedia presentations, developers or authors spend as much time and effort to make visual material more appealing to the audience because pictures are not just supplements to the text, they also compliment and complete the meaning suggested by the written text
• Types of visuals


  • Photography
  • Video
  • Screenshots
  • Infographics
• Purpose of visual information

  Gain attention, create meaning, facilitate retention
• Content with relevant images get 94% more views, people retain 55% more information when paired with an image, and visuals increase a person's willingness to read by 80%
• Image


  A type of visual information that is either pure black and white, grayscale, or color containing a number of color shades
• Color


  The sensation generated to the eyes due to differences in light frequencies, with lower frequencies producing reddish hues and higher frequencies producing bluish hues
• Color models


  • RGB (red, green, blue)
  • CMYK (cyan, magenta, yellow, black)
  • HSB (hue, saturation, brightness)

  
• Graphics


  Pictures that are either drawn by hand or through computer software, creating a pictorial representation of an idea or an object
• Types of digitally produced graphics

  • Raster
  • Vector
• Motion media


  Film or cinema, electronic billboards, television shows, online videos, and phone games, using technologies in animation and/or video footage to produce images that have an illusion of motion
• Motion pictures


  Recorded on celluloid film and projected on a screen in cinema theaters, using elements like actors, scene arrangement, camera movements, props, special effects, and sounds to enhance the visual, oral, and narrative construction
• Motion pictures have been used by powerful organizations and governments as propaganda tools to support policies that curtail basic human rights and promote sexism, racism, classism, and other oppressive ideologies
• Landmark films critical of the Marcos regime in the Philippines

  • Tinimbang Ka Ngunit Kulang (1974)
  • Maynila Sa Mga Kuko ng Liwanag (1975)
  • Insiang (1976)
  • Jaguar (1979)
  • City After Dark (1980)
  • Relasyon (1982)
  • Himala (1982)
  • Working Girls (1984)
  • Itim (1976)
  • Kisapmata (1981)
  • Batch 81 (1982)
  • Sister Stella L. (1984)
• Independent cinema


  Movies made outside of the big studio system, focusing on less mainstream and even subaltern, postmodern multiple identities
• Mainstream cinema


  Produces commercial films that cost a huge amount of money and rely on the actor star's power, familiar genres, tried and tested formula of storytelling, and marketing strategies
• Motion video


  Represented as electrical signals as an output from video devices, including videos watched on television, laptops, computers, or mobile phones
• Animation


  Any kind of image that moves, combining the creative elements of graphic design, film, and video, can be done traditionally by hand-drawing each frame or using computer software for 2D or 3D animation
• Characteristics of motion media


  • Publicly or privately communicate messages to different and unspecified audiences, multisensory (stimulate sight and hearing), modify behavior and attitude
• Digital Image File Types

  • JPG
  • GIF
  • TIFF
  • PNG
  • BMP
  • RAW
• Compression


  Ways of cutting the size of the file
• Lossy compression


  Compression algorithm that accepts some degradation in the image in order to achieve smaller file size
• Lossless compression


  Compression algorithm that discards no information and looks for more efficient ways to represent an image, while making no compromises in accuracy
• Lossless compression algorithms may look for recurring patterns in the file and replace each occurrence with a short abbreviation, thereby cutting the file size