When an individual accepts influence because they hope to achieve a favourable reaction from those around them. (To be liked)
Conformity
A form of social influence that focuses on the tendency for people to adopt the behaviour, attitude and values of other members of the majority
identification
an individual adopts an attitude or behaviour because they want to be associated with a particular person or group. Accepting attitudes as they are right but for the purpose of being accepted
informational social influence
Due to the desire to be right and gain correct information
internalisation
accepting of influence because the content of the attitude or behaviour is consisting with their own value system.
normative social influence
Individual conforms with the expectations of the majority in order to gain approval or avoid social disappointment
social roles
behaviours expected of an individual who occupies a given social position or status
obedience to authority
somebody acts in response to a direct order from a figure with perceived authority which they wouldn’t of done if it was a person without authority
agentic state
person sees himself or herself as an agent for carrying out another persons wishes
legitimate authority
a person who is perceived to be in a position of social control within a situation
authoritarian personality
a personality pattern with strict adherence to conventional values and a belief in absolute obedience or submission to authority
dispositional
explanations of behaviours such as obediance emphasises them being caused by an individuals own personal characteristics rather then situational influences within the environment
f scale
a measure of authoritarian traits or tendencies
right wing authoritarian
a cluster of personality variables (conventionalism, authority submission and authoritarian submission) that create a ‘ring wing‘ attitude
externality
individuals who tend to believe that their behaviour and experience is caused by events outside their control
internality
individuals who tend to believe that they are responsible for their behaviour and experience rather then external forces
locus of control
people differ in beliefs whether the outcomes of their actions are dependent on what they do (internal locus of control) or on events outside of their personal control (external locus of control)
social support
the perception that an individual has assistance available from other people and that they are part of a supportive network
commitment
the degree to which members of a minority are dedicated to a particular cause or activity.
consistency
the stability in the expressed position over time and agreement among different members
flexibility
willingness to be flexible and to compromise when expressing a position
minority influence
members of the majority influence group change their beliefs or behaviours as a result of their exposure to a persuasive minority
social change
When a society adopts a new belief or way of behaving which then becomes widely accepted as the norm
social norms interventions
attempt to correct misperceptions of the normative behaviour of peers in an attempt to change the risky behaviour of a target population
capacity
measure of how much can be held in memory, represented in terms of bits of information such as numbers of digits
coding
the way information is changed so it can be stored in memory. information enters the brain via the senses then coded
duration
measure of how long a memory lasts before it is no longer available
long term memory
memory for events that have occurred in the past, lasting anywhere from 2 minutes to 100 years, it is potentially unlimited duration/capacity and is coded semantically
short term memory
memory for immediate events, measured in seconds/minutes and disappear if not rehearsed. limited capacity of around 4 items/chunks and is coed acoustically
multi store model
explanation of memory based on three separate stores and how information is transferred between them
sensory register
information present at the senses it is retained for a brief period, the capacity is very large and the method of coding varies
central executive
monitors and coordinates all other mental functions in working memory
episodic buffer
receives input from many stores and temporarily stores it, it then integrates it in order to construct a mental episode of what is being experienced
phonological loop
codes speech sounds in working memory typically involving maintenance rehearsal
Visou-spatial sketchpad
codes visual information in terms of separate objects as well as the arrangement of these objects in one’s visual field
working memory model
explanation of the memory used when working on a task, each store is qualitatively different
episodic memory
personal memories of events, putting context into emotional tone
procedural memory
memory for how todo things, these are automatic due to repeated practice
semantic memory
shared memories for facts and knowledges
Interference
One memory disrupting the ability to recall another