branding

• Brand Name. Is a name, symbol, or other feature that distinguishes a seller’s goods or services in the marketplace.
• Branding. Is a powerful and sustainable high-level marketing strategy.
• Branding as a strategy to distinguish products and companies and to build economic value to both customers and to brand owners, is by Prickton and Broderick in 2001.
• Purpose. “Every brand makes a promise. But in a market in which customer confidence is little and budgetary observance is great, it’s not just making a promise that seperates one brand from another, but having a significant purpose, ” (Allen Adamson)
• Functional. Focuses the assessment of success in terms of fast and profitable reasons.
• Intentional. Focuses on fulfillment as it relates to the capability to generate money and do well in the world.
• Consistency. The significance of consistency is to avoid things that don’t relate to or improve your brand. Consistency aids to brand recognition, which fuels customer loyalty.
• Emotion. There should be an emotional voice, whispering “Buy me”. This means you allow the customers to have the chanceto feel that they are part of your brand
• Flexibility. Marketers should remain flexible too in this rapidly changing world.
• Flexibility. Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from your competition.
• Kevin Budelmann. “Effective identity programs require sufficient consistency to be identifiable, but sufficient variation to keep things fresh and human”
• Employee Involvement. It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your product.
• Loyalty. An important part of brand strategy. At the end of the day, the emphasis on positive relationship between you and your existing customers can expect from doing business with you.
• Competitive Awareness. Do not be frightened of competition. Take it as a challenge to improve your branding strategy and craft a better value in your brand