English: Propaganda Techniques

• The use of a variety of communication techniques that creates an emotion-(impulse):

  Propaganda Techniques
• When using the propaganda techniques the negative target is:

  Manipulation
• “Everyone else is doing it, and so should you”:

  Bandwagon
• It is the opposite of Bandwagon and also known as the “status symbol”:

  Snob Appeal
• “New, Improved, Better, Best”:

  Vague, Undefined Terms
• These have strong positive or negative connotation:

  Loaded Words
• The statements of satisfied clients on their experience:

  Testimonial
• It transfers emotion from one individual to another:

  Transfer
• Words that are so vague or so poorly defined:

  Vague, Undefined Terms