MediaLit Manipulation

Created by

deia ♡

Cards (15)

Generally, manipulation of media is done unfairly as the control only favors one side
Media Manipulation 
The strategy used by advertising or marketing firms to manipulate information in favor of a client whose product or service is at stake
Entities Involved in Making Manipulative Information
Ad Agency or Marketing Firm
Public Relations (PR) Firm
Ad Agency or Marketing Firm
Deals with clients whose products need marketing to boost sales
Advertising and Marketing Promotions
Public Relations (PR) Firm
Provides professional services to conceive, produce, and control messages for the public
Intends to change the public's actions by influencing their opinion
Types of Manipulative Information
Consumer Confusion
Crowd Manipulation
Propaganda
Gatekeeping
Celebrity Endorsement
Hoax
Psychological Manipulation
Fearmongering (Scaremongering)
Consumer Confusion 
Products of the same kind offering similar promos. Using creativity with the packaging to make a product stand out with similar products
Crowd Manipulation 
Making the people believe that there is a great demand for the product. Hire random people who would attest on the efficacy of the product
Propaganda 
An advertising firm can release a commercial paid by a political candidate to improve the image of its client, and at the same time destroy the image of a rival politician
Gatekeeping 
Information is filtered. The public does not get the full information about a certain issue. Only a portion of the truth is released to them
Celebrity Endorsement 
Product endorsement by a public icon, or someone popular or well-respected
Hoax 
A form of deception in presenting the product or service
Psychological Manipulation 
A technique used to manipulate or affect the public's beliefs, emotions, motives, and reasoning
Fearmongering (Scaremongering) 
Uses fear to influence people's opinion or action
Evaluating and Rating Manipulative Information
Motive or Purpose
Degree of Influence or Impact