Target Market Profiling

• Customer Profiling - The process of gathering detailed and important information about customers. It contains factual information related to the demographics, geographics, buying behavior, and all other related details.
• Critical Information in Target Market Profiling

  1. Demographic Information
  2. Geographic Information
  3. Socioeconomic Information
  4. Psychographic Information
• Demographic Information - this includes certain variables such as age, gender, race, and the civil status of a customer.
• Geographic Information - Basically dwells on their location so that products and services can be better served in a particular area. Usually based on the country, city, or area where a customer resides.
• Socioeconomic Information - Pertains to the aspect of income, education, occupation, and household description of the target market.
• Psychographic Information - Profiled are the hobbies, interests, and lifestyles of the target market. Pertains to the behavior, characteristics, and anything that triggers their emotions.
• Steps in Creating a Target Market Profile:

  1. Identify the scope of messaging
  2. Research on the target market
  3. Build a realistic persona
  4. Incorporate important Characteristics