Behaviourist approach

• Why did behaviourists use animals?

  Simplify complex behaviours, controlled.
• What is classical conditioning?

  Associating neutral stimuli with responses.

  UCS -> UCR

  NS + UCS -> UCR

  CS -> CR
• What is classical conditioning?

  Associating neutral stimuli with responses.

  Unconditioned stimulus (UCS) -> Unconditioned response (UCR)

  Neutral stimulus (NS) + UCS -> UCR

  Conditioned stimulus (CS) -> Conditioned response (CR)
• What is operant conditioning?

  Learning through consequences.
• What is positive reinforcement?


  Receiving a reward for a behaviour, increasing the likelihood that behaviour will be repeated.
• What is negative reinforcement?


  Avoiding something unpleasant, increasing the likelihood that behaviour will be repeated.
• What is meant by punishment?

  An unpleasant consequence of a behaviour that will decrease the likelihood that behaviour will be repeated.
• Describe Pavlov's research.


  classical conditioning

  dog, bell, saliva experiment.