Pride

• hand on hip

  Sassy and confidence
• What does the masthead connote ?

  Self -esteem dignity encourages audience to feel good about themselves
• What does the colour palette Connote

  Red - empowering

  black - target of women , bold , statement

  white - more visible
• Celebrating 24 years at the top ?

  Longevity , special , successful
• Main image

  Polysemic connotations
• Direct address

  convential , confident
• Bond and beyond

  Bond girl are conventional pretty and Harris was in the bond franchise