socio-economic influences

• performer: negative impact of sponsorships

  - pressure

  - unethical sponsor

  - deviant behavior
• Sport: negative impacts of sponsorship
• social groups definition


  the groups to which you are attached because of your circumstances.
• social groups


  gender, religion/race, disability, age, family/friends
• Gender: factors that contribute to engagement pattens

  attitudes- traditional values, discrimination, experience peer groups

  role models- number, manager positions

  media coverage- volume, money, participation

  sexism- opinions, sport, media

  leisure time- work, offices

  family commitments
• race/religion: factors that contribute to engagement pattens


  attitudes- traditional values, cultural beliefs, management

  accessibility- classes, equipment

  festivals- ramada
• age: factors that contribute to engagement pattens

  family commitments- traditional role, modern role

  education- curriculum, facilities

  leisure time- adult responsibilities, work

  socio-economic- working, cost of living
• family/friends: factors that contribute to engagement pattens

  attitudes- participation, diet, togetherness,

  accessibility- clubs, transport

  familiarity-sport, school

  socio-economic- family disposable income, membership cost.
• disability:factors that contribute to engagement pattens


  attitudes- participation

  role models- lack of media coverage

  accessibility- clubs, equipment, transport

  inclusiveness- sport, clubs
• media definition


  a diverse range of technologies that act as a means of mass communication
• types of media


  broadcast media, radio, outdoor media, internet and social media, print media
• sponsorship definition


  provision of funds or other forms of support to an event, activity, person or organization in return for some kind of commercial return
• types of sponsorships


  growth in media interest, financial, facilities, greater professionalism, clothing/equipment
• performer: positive impact of media

  -raises the profile of performer

  - turns them into a hero

  -highlight good performance
• official: positive impact of media

  - raises the profile

  - creates high level game play
• sport: positive impact of media

  - increase interest

  - increase funding

  -increase number of competitions
• spectators: positive impact of media

  - increase accessibility

  - watch at home

  - health lifestyle
• sponsor: positive impact of media


  - advertising opportunity

  - increase promotion
• performer: negative impact of media

  - pressure to perform

  -scrutiny of private lives

  - favor extrinsic motivation
• official: negative impact of media

  - increase pressure
• sport: negative impact of media

  - revenue imbalance

  - some sprot more recognized than others
• spectators: negative impact of media

  - timings changed for increased views

  - not affordable
• spectators : negative impact of media

  - timings changed for increased views

  - increase advertising breaks
• performer: positive impact of sponsorship

  -increased financial support

  - raise level of performance

  - increase athletes profile
• sport: positive impact of sponsorship

  -increased income

  - more competitions

  - bigger prizes

  - more facilities
• spectators: positive impact of sponsorship

  -increased competitions

  - increased standard of play
• sponsor: positive impact of sponsorship


  - increased promotion

  - good publicity

  - generate income

  - cheaper than TV
• sponsor: negative impacts of sponsorship

  - negative promotion

  - expensive
• commercialisation


  The management of a person, organisation or activity in a way designed to make a profit
• golden triangle


  Shows the relationship between sport media and sponsorship
• sport- golden triangle


  - increase awareness

  - increase participation

  - increase funding

  raise standard of play
• media- golden triangle

  - increase promotion

  - increase revenue

  - cheaper than TV
• sponsors- golden triangle


  - increase promotion

  - positive image

  - more funding
• impacts of technology- equipment

  lighter, stronger, safer
• impacts of technology- materials

  clothing, footwear
• impacts of technology- facilities

  flooring, surfaces
• impacts of technology- performance aids

  computer camera systems, timing devices. prosthetics, fitness aids
• performer: advantages of technology

  - enhance performance

  - safer

  - better feedback
• officials: advantages of technology

  - support in decision making

  - fair outcomes

  -communication improved
• sport: advantages of technology

  - increase standard of play

  - educate the rules

  - fair outcomes