PURPCOM TERMS

• Facial expressions


  Speak a lot more than the words we utter
• Gestures and body stances


  Movements using parts of your body to send a message
• Informative communication


  Factual, accurate and unbiased purpose of communication
• Persuasion


  The process of convincing people to change their attitude towards an issue and believe your ideas
• Elements of persuasive communication

  • Logos (content and discussion)
  • Pathos (emotional influence of the speaker to the audience)
  • Ethos (personal character of the speaker)
• Argumentative communication


  Choosing a stand on a controversial issue and attacking or arguing against the position or perspective of the other person
• Speech to inform


  The most common type of speech, educating or exposing the audience to things or information they are not aware of but need to know more about
• Speech to entertain


  Usually short, giving the audience an enjoyable and relaxing experience using humorous stories, anecdotes and visual aids
• Speech to persuade


  Aims to influence the thinking or behavior of the audience, the most challenging speech to write and deliver as you need to organize it in an acceptable way without threatening or forcing the audience
• Types of communication


  • Internal (messages sent within the company)
  • External (messages sent to audience outside of the company)
• Technology has contributed a lot in improving communication
• Personal communication


  A practitioner's demeanor can relay strong messages to the audience, confidence or lack of confidence can be communicated
• Phone calls and emails


  When answering, you are representing the school, so try to show interest and make every conversation or response warm and neutral
• Face-to-face communication


  Be a good listener, avoid being defensive, listen and empathize
• Newsletters


  Serve to inform, promote, gather, and educate
• Minutes


  Written records of meetings conducted by a group
• Memos


  Short, formal internal communications of an organization
• Business letter


  Formal communication used by a company for internal or external purposes
• Incident report


  Document that discloses details of an unpremeditated event that happened in the workplace